Purpose-Driven Leadership, and the CTG Framework featuring Jennifer Langton

About this episode

Jennifer Langton discusses her CTG methodology and her experience in transformational leadership, including her work at the NFL.

Jennifer Langton is an expert in transformational leadership who bridges bold innovation with human impact. As the former Senior Vice President of Player Health and Innovation at the NFL, Jennifer pioneered the league’s first injury reduction strategy, achieving a groundbreaking 25% concussion reduction through initiatives like the Digital Athlete, developed in partnership with AWS. Her business acumen is just as impressive: she restored profitability as North America CFO for Atari, and led a revenue-boosting RFP at the NFL that delivered a 220% increase in the league’s apparel portfolio. Jennifer’s leadership is defined by her CTG Methodology, Connect, Trust, Grow, a framework for navigating high-stakes environments with clarity and heart. An NYU Stern MBA and AWS Women of the Cloud honoree, Jennifer embodies results-driven leadership powered by purpose, people, and progress. SHOW SUMMARY In this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Jennifer Langton, former SVP of Player Health and Innovation at the NFL, who led the league’s first injury-reduction strategy and helped drive a 25% reduction in concussions, including work on the…

People in this episode

Hosts: Larry Levine, Darrell Amy

Guest: Jennifer Langton

Topics covered

• leadership
• innovation
• concussion reduction
• CTG methodology
• business strategy
• personal growth

Keywords

• transformational leadership
• injury reduction
• concussion
• CTG methodology
• business acumen
• authentic connection
• trust
• growth

Mentioned in this episode

Organizations: NFL, Atari, AWS, NYU Stern

Books & works: Digital Athlete

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