Using AI and Sales Tech to Amplify Relationships featuring Craig Klein

About this episode

Craig Klein discusses how AI and sales technology can enhance relationship-driven selling.

Craig Klein is the Founder and CEO of SalesNexus , a CRM and sales automation platform built to help small and mid‑sized businesses grow more revenue through better follow‑up, stronger relationships, and smarter sales processes. With deep experience in sales, marketing, and technology, Craig has spent his career helping organizations streamline their sales functions while keeping the human connection at the core of every customer interaction. He is known for his practical approach to relationship‑based selling and his ability to translate complex systems into tools that empower teams to close more deals, nurture customers long‑term, and scale with intention. Craig regularly shares insights on sales strategy, CRM best practices, and creating cultures that support consistent performance and meaningful client engagement. SHOW SUMMARY In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy sit down with Craig Klein to explore how AI and sales technology can strengthen authentic, relationship-driven selling rather than replace it. Craig shares how his perspective on sales evolved from chasing transactions to focusing on service, trust, and long-term…

People in this episode

Hosts: Larry Levine, Darrell Amy

Guest: Craig Klein

Topics covered

• AI in sales
• relationship-driven selling
• CRM best practices
• sales technology
• customer engagement

Keywords

• AI
• sales technology
• CRM
• relationship selling
• customer engagement
• sales strategy
• trust

Mentioned in this episode

Organizations: SalesNexus

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