Ep. 121 -  AI-Driven Buyer Behavior, Trust, and the New Sales Playbook with Sabrina Parsons - Part 2

Ep. 121 - AI-Driven Buyer Behavior, Trust, and the New Sales Playbook with Sabrina Parsons - Part 2

April 9, 2026 · 25 min · Episode 122

About this episode

The episode discusses the human side of leadership, trust, and AI adoption with insights from Sabrina Parsons.

General Episode Description: In this continuation of Selling Intelligence, Mark Petruzzi and KK Anderson sit down with Sabrina Parsons, CEO of Palo Alto Software, to explore the human side of leadership, trust, and AI adoption in today’s rapidly evolving business landscape. Sabrina shares her perspective on diversity in leadership, the realities of building a career as a working parent, and why creating an “integrated life” leads to stronger teams and better business outcomes. The conversation also dives into how trust has become the ultimate differentiator in an AI-driven world, and how companies must rethink how they show up as human, credible, and authentic. The episode closes with practical insights on how leaders should approach AI, where it delivers real value, and how to use it as a tool for thinking, not replacing human judgment.  What You’ll Learn: Diversity as a Competitive Advantage: Why different perspectives lead to better decisions and stronger organizations. The Integrated Life Approach: How flexibility and trust improve retention, loyalty, and performance. Human Trust in an AI World: Why authenticity and real human interaction are becoming the new moat…

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