Ep.122 - Measuring Agentic AI, ROI, and the Future of GTM Benchmarks with Ray Rike - Part 1
About this episode
Mark Petruzzi and KK Anderson discuss measuring success in agentic AI programs with guest Ray Rike.
General Episode Description: In this episode of Selling Intelligence, Mark Petruzzi and KK Anderson sit down with Ray Rike, founder and CEO of Benchmarkit, to tackle one of the most critical questions in enterprise AI today: how do you actually measure success in agentic AI programs? Ray shares why most AI initiatives are stuck in “pilot purgatory,” the common mistakes companies make when trying to automate broken processes, and why an AI-first mindset requires a complete rethink of data, workflows, and metrics. The conversation also explores how go-to-market teams should define ROI, what benchmarks matter in an AI-driven world, and why traditional SaaS metrics are no longer enough. What You’ll Learn: Why AI Projects Stall: The real reasons most agentic AI initiatives never scale beyond pilots. AI-First vs Human-First Thinking: How redesigning processes for AI fundamentally changes outcomes. Data Readiness Matters: Why poor CRM data and lack of governance derail AI success. Measuring AI ROI: The new metrics leaders must track to justify AI investment. The Shift in GTM Economics: Why cost structures and efficiency benchmarks are changing fast. Key Topics: “Pilot purgatory”…
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