
416: Is Blogging Still Worth It In The AI Age?
From Selling the Couch by Melvin Varghese, PhD
April 9, 2026 · 44 min
About this episode
The episode discusses the relevance of blogging in the age of AI and how therapists can adapt their strategies for content creation and SEO.
If you’ve been told to “just start a blog” to grow your private practice and be seen online, but you’re now wondering if AI has made that advice outdated... this episode is for you. In this conversation, I sit down with Daniel Fava from Private Practice Elevation to explore what’s actually changed with blogging, SEO, and content creation, and what still works today. In this episode, we cover: Why blogging has traditionally been such a powerful strategy for therapists The biggest shifts in SEO and content creation since the rise of AI What Google’s E-E-A-T framework really means, and why it favors therapists How to make your content stand out in an AI-saturated world The role of social signals in building authority A smarter way to approach blogging Where to start if you haven’t blogged in months (or ever) Blogging isn’t dead, but generic blogging is. In an AI-driven world, storytelling is your unfair advantage. Because blogging isn’t about writing on a weekly schedule. It’s about creating content that actually connects, builds trust, and compounds over time. -- Connect with Daniel & Private Practice Elevation: Website: https://privatepracticeelevation.com Free Clarity Call…
People in this episode
Host: Melvin Varghese, PhD
Guest: Daniel Fava
Topics covered
- blogging
- AI impact
- SEO
- content creation
- therapists
- storytelling
Keywords
- blogging
- AI
- SEO
- content creation
- therapists
- storytelling
- Google E-E-A-T
- social signals
Mentioned in this episode
Organizations: Private Practice Elevation, Google, Alma
More episodes of Selling the Couch
- ENCORE: The Process of Creating and Marketing Your Product Using the Feelings Wheel · June 11, 2026 · 37 min
- ENCORE: The Power of Depth Over Scale · June 4, 2026 · 13 min
- 423: Why Google Is Done With Your Reels (And What Smart Therapists Are Creating Instead) · May 28, 2026 · 20 min
- 422: What Happens to Your Clients If Something Happens to You? · May 21, 2026 · 36 min
- 421: A Quick Clinical + Life Update · May 14, 2026 · 38 min
- 420: How A Therapist's Website Shapes A Client's First Impression · May 7, 2026 · 36 min
Explore listener stats, chart rankings, contacts and more on the Selling the Couch podcast page.