Selling the Couch

Today’s encore is from a live coaching call talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar.Our Featured Guest-Kristen Boice, LMFTKristen Boice is a therapist in private practice and a fellow podcaster. She has realized the need among her listeners for an online course. Her podcast, Close the Chapter, is about closing the chapter on certain things in our lives so we can open ourselves up to new opportunities. In today’s coaching call, I’ll share some lessons I’ve learned along the way about online courses. We’ll talk about the rationale behind creating a live course vs. a pre-recorded one. We will wrap up with a pre-launch strategy to help get buyers for your course before you launch.Pathways To Healing Counseling Kristen BoiceYou’ll Learn● Why Kristen started her podcast about two years ago to provide another opportunity for deeper work for her clients● How an online course can help you get more information out to curious people● The options for your course and other services● Why niching down is a big challenge for therapists● How Kristen sees the epidemic of people feeling “not good enough” and being scared to speak up● How a niche can help you offer value and find your sweet spot● How the best courses take people from one place to another● Why Kristen focuses on helping with the hard conversations● How to use phraseology that appeals to people and addresses their need● Step-by-step actions to build your email list and create effective opt-ins● How to create value on the front end of your course by validating your content---Ready to launch (or grow) your online course?Haven is our membership for therapists who want to turn their expertise into sustainable online income through courses, content, and simple systems that actually work.Our next Accelerator, Building Authoritative Guides That Stand Out In The Age of AI, begins soon.Learn more here: https://melvinvarghese.kartra.com/page/july2026

“If you build a great course, they’ll come.”I wish that were true.Over the past decade, both as a course creator (since 2015) and as a teacher helping therapists launch their own courses, I’ve seen something surprising:Great content alone is rarely enough.In this episode, we talk about why most online courses fail, even when the material inside is research-backed, thoughtful, and genuinely helpful.Because the truth is:Content is only one part of the equation.Completion, clarity, and connection build a real course business.Inside this video, I break down:Why the most important video in your course isn’t what you thinkThe 80/20 mistake most course creators makeWhy your course is competing with everything (not just other courses)The hidden anxiety that leads to overstuffed, overwhelming modulesHow to simplify your curriculum without losing depthA practical way to map and refine your modules (using tools like Miro)How gentle gamification (completion badges, progress nudges) increases completion ratesWhy the clearest courses—not the deepest ones—tend to winIf you’re a therapist or clinician thinking about creating an online course (or wondering why yours isn’t gaining traction), this episode will help you shift your focus from perfection → to promotion → to sustainable momentum.--Resources:Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners.--Want to launch your online course?Save your spot for our free live webinar: The Calm YouTube Flywheel here!Or check out our new membership site! Find out more and get on the Haven Waitlist here.

Most podcasts never make a dollar.Not because the host isn’t talented.Not because their strategy is bad.But because they quit too soon, or they measure ROI the wrong way.In this episode, I break down what 11 years of podcasting (and nearly 2 million downloads) have taught me about building a podcast that actually pays off.The 3 Forms of Podcast ROI1️⃣ Trust – Deep relational credibility that compounds quietly over time2️⃣ Longevity – Most quit early; sustainable rhythm wins3️⃣ Assets – Turn episodes into evergreen SEO infrastructurePodcasting is not about going viral.It’s about building something that compounds.If you’re a therapist building a podcast (or considering it), this episode will help you think beyond downloads, and design something sustainable, profitable, and aligned.Resources:Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners. --Want to launch your online course?Check out our new membership site! Find out more and get on the Haven Waitlist here.

In today’s episode, I’m diving into a topic many therapists and thoughtful professionals wrestle with: the pressure to be seen on social media, and what it means to opt out.Over the past decade of building Selling the Couch, I’ve had a front-row seat to both the power and the cost of online visibility. And lately, I’ve been asking myself: What does success look like without the performance? What if we chose privacy over performance, resonance over reach?In this episode, I share 3 core insights I’ve learned from personal experience and from conversations with fellow clinicians:🧠 The illusion that fame heals insecurity📉 The emotional weight of influence🕵️ Privacy as the hidden cost of visibilityI also reflect on how slow growth gave me space to emotionally regulate, why I’m focusing more on deeper offline conversations (including my golf journey 👀), and how I’ve come to define enough in business and life.Whether you're feeling burned out from social media, questioning your relationship to personal branding, or just wondering if there's a quieter way to grow, I hope this episode offers encouragement and clarity.Resources:Want to launch your online course?Check out our new membership site! Find out more and get on the Haven Waitlist here.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

Whether you're in grad school for psychology, counseling, social work—or mentoring someone who is—this episode is for you.After 20+ years in the mental health field and over a decade running Selling the Couch, I'm sharing 5 things I wish I had done during grad school to set up a more sustainable, meaningful, and flexible career.I also share one bonus tip that’s been the most important for long-term success (especially if you want to avoid burnout and build a career that supports your life, not consumes it).This episode covers:#1: Don’t Just Learn—Build Something#2: Say Yes to What Scares You#3: Learn the Language of Business#4: Build Relationships, Not Just a Resume#5: Don’t Burn Bridges (Ever)And tune in to get the BONUS tip!Resources:Want to launch your online course?Check out our new membership site that just opened! Find out more and join us in Haven here.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

Melvin kicks off Season 11 of Selling the Couch with a powerful and timely conversation on how therapists and online educators can AI-proof their online courses in 2026 and beyond.If you’re worried that AI tools might replace the need for your course, this episode will help you rethink that fear, and give you a framework to build something deeply human, emotionally intelligent, and resilient.Learn the 3 keys to future-proofing your course:Sustainable Community – Build connection that lasts beyond the launchBlue Ocean Positioning – Create a course that stands alone in your nicheMeaningful Gamification – Design experiences that transform, not just informYou’ll also get a behind-the-scenes look at how Melvin made the difficult decision to retire his previous programs, and what led to the creation of Haven, a calm, supportive community for therapists moving into online income.Resources:Want to launch your online course?Check out our new membership site that’s launching in January! Find out more and join us in Haven here.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.