423: Why Google Is Done With Your Reels (And What Smart Therapists Are Creating Instead)

About this episode

Melvin Varghese discusses the shift in content creation for therapists in the age of AI and Google's new content rewards system.

Are therapists focusing on the wrong kind of content in the age of AI? In this episode, Mel explores one of the biggest shifts happening online right now: why Google and AI-powered search are quietly rewarding depth-first, human-centered, experience-based content, while most social media content disappears within 24–48 hours. If you’re a therapist building: a private practice, a podcast, a course, a coaching business, or a thought leadership platform… this conversation may completely change how you think about content creation moving forward. In this episode, we discuss: Why social media content is a perishable asset What Google’s new EEAT framework means for therapists Why AI-generated “generic content” is getting buried How clinicians have a unique advantage in AI search The difference between a blog post and an authoritative guide Why long-form, depth-filled content is quietly winning How therapists can create evergreen content that compounds over time What AI should actually be used for in content creation Why specificity and lived experience matter more than ever How one well-built guide can become a podcast, YouTube video, workshop, and newsletter Why therapists should stop…

People in this episode

Host: Melvin Varghese, PhD

Topics covered

• content creation
• AI in therapy
• Google EEAT framework
• evergreen content
• social media strategy
• therapist marketing

Keywords

• therapists
• content strategy
• AI-generated content
• depth-first content
• evergreen content
• social media
• Google search
• content marketing

Mentioned in this episode

Organizations: Google, AI

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