SEO 101 Episode 520: ChatGPT Ads & AI Overviews: Is Organic Search in Trouble?

SEO 101 Episode 520: ChatGPT Ads & AI Overviews: Is Organic Search in Trouble?

January 22, 2026 · 21 min

About this episode

Scott Van Achte discusses the implications of ChatGPT ads and AI on organic search and misinformation in health topics.

In this episode of the SEO 101 Podcast, Scott Van Achte covers the latest on ChatGPT paid ads, organic search traffic trends, and the impact of AI overviews; especially misinformation in health topics. He discusses local keyword search behavior in ChatGPT, core web vitals' limited effect on AI rankings, LLMs.txt usage, and key insights on impressions in Google Search Console. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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