SEO's Keyword Assumption Problem (What customers actually search vs what you think they search)
About this episode
Nikki Pilkington discusses the common misconceptions about what customers actually search for online versus what businesses assume they search for.
You've spent hours optimising your website for phrases that literally nobody types into Google. And I can prove it. There. I said it. Hi, I'm Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling the single most expensive assumption you're making about your own business: that you know what your customers search for. You almost certainly don't — and that gap between how you describe your business and how your customers actually find you is exactly where your leads are disappearing. Here's what I'm covering: — Why the keyword list you'd write off the top of your head is almost completely useless — The difference between industry language and how customers actually search (problems, questions, and panic) — Why you're too close to your own business to see it the way a stranger does — it's proximity, not stupidity — Why answering early, "beginning of the journey" questions is uncontested territory while everyone else fights over the expensive decision phrases — How to stop being precious about phrases that don't "perfectly describe" your services — Free ways to find what people really type: Google autocomplete, People Also…
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