
SEO F**king What - Get Found on Google, make money from your website
by Nikki Pilkington
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Estimated from 3 chart positions in 3 markets.
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- 🇦🇺AU · Marketing#47100K to 300K
- 🇨🇦CA · Marketing#9830K to 100K
- 🇬🇧GB · Marketing#1475K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
68K to 215K🎙 ~2x weekly·22 episodes·Last published 6d ago - Monthly Reach
Unique listeners across all episodes (30 days)
135K to 430K🇦🇺70%🇨🇦23%🇬🇧7% - Active Followers
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74K to 237K
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From 11 epsHost
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Recent episodes
Why Websites Built With AI Are Fu*king Up Your SEO
May 10, 2026
Unknown duration
Stop Buying Backlinks FFS! Here are your REAL link building tactics.
May 3, 2026
14m 19s
Your Meta descriptions are fu*ked! I'll help you fix 'em.
Apr 26, 2026
14m 48s
Your H1 and Meta Titles Are Killing Your Rankings FFS!
Apr 19, 2026
13m 31s
SEO Conference Organisers; Where The F__k Are The Women?
Apr 5, 2026
8m 56s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/10/26 | ![]() Why Websites Built With AI Are Fu*king Up Your SEO | "AI can build your whole website in 10 minutes," they said. "Save a fortune," they said. And now you're wondering why nobody can find you on Google. Yeah. About that.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO Fking What", I'm kicking off a three-part series on AI-built websites — why people are doing it, why I completely get it, and why I still think it's a fking bad idea if you don't understand what you're getting yourself into.I also give you a quick homework task — a 30-second H1 check you can do right now that might reveal the single biggest SEO problem on your website.This is part one of three. If you know someone about to launch an AI-built site without a second thought, send them this first. It might save them months of invisible damage.Get found. Make money. Know AI's limitations.Links mentioned: Non-Wanky SEO Courses: https://nonwankyseo.comFollow Nikki:LinkedIn: https://www.linkedin.com/in/nikkipilkington/Instagram: https://www.instagram.com/nikkipilkington/ Bluesky: https://bsky.app/profile/nikkipilkington.bsky.socialMentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 5/3/26 | ![]() Stop Buying Backlinks FFS! Here are your REAL link building tactics.✨ | link buildingSEO myths+4 | — | GooglePenguin+1 | LinkedInB2B | backlinkslink building tactics+5 | — | 14m 19s | |
| 4/26/26 | ![]() Your Meta descriptions are fu*ked! I'll help you fix 'em.✨ | meta descriptionsSEO+3 | — | Yoast | — | meta descriptionsSEO+5 | — | 14m 48s | |
| 4/19/26 | ![]() Your H1 and Meta Titles Are Killing Your Rankings FFS!✨ | SEOH1 and Meta Titles+3 | — | YoastGoogle Search Console+1 | — | H1Meta Titles+5 | — | 13m 31s | |
| 4/5/26 | ![]() SEO Conference Organisers; Where The F__k Are The Women?✨ | women in SEOconference diversity+3 | — | Women in Tech SEOWTSFest | — | SEOwomen in tech+3 | — | 8m 56s | |
| 3/29/26 | ![]() Google Search Console, Because SEO Ranking Starts With Proper Website Structure✨ | SEOwebsite structure+3 | — | GoogleGoogle Search Console | https://nikki-pilkington.com/ | SEO rankingwebsite structure+3 | — | 14m 10s | |
| 3/22/26 | ![]() You Haven't Read Your Own Website, Have You? Time For a Content Audit!✨ | content auditSEO+3 | — | nikki-pilkington.com | — | content auditSEO+5 | — | 14m 41s | |
| 3/15/26 | ![]() Ranking Number 1 on Google is Useless, FFS. Let me explain...✨ | SEO mythskeyword strategy+3 | — | SEO F**king What | Googlehttps://nikki-pilkington.com/ | SEOkeyword stuffing+5 | — | 13m 58s | |
| 3/8/26 | ![]() The SEO Tools You're Not Using — And Why That's Killing Your Rankings✨ | SEO toolsGoogle Search Console+3 | — | Google Search ConsoleGoogle Analytics+4 | — | SEOGoogle Search Console+3 | — | 11m 52s | |
| 2/22/26 | ![]() Don't Be Conned Into Paying For an AI Search Optimisation Audit FFS!✨ | AI search optimisationSEO audits+4 | — | GoogleChatGPT+2 | — | AI search auditSEO+6 | — | 10m 46s | |
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| 2/15/26 | ![]() Your Competitors - SEO Geniuses? No. You're Just Sh*t At The Basics!✨ | SEO fundamentalswebsite optimization+3 | — | GoogleGoogle Business Profile | — | SEO strategyhomepage title+3 | — | 16m 18s | |
| 2/8/26 | ![]() Want good SEO? Stop Blogging Like it's a Diary FFS!✨ | SEO mistakesblogging strategies+4 | — | Googlenikki-pilkington.com | — | SEOblogging+5 | — | 14m 58s | |
| 2/1/26 | ![]() FFS SEOs - DON'T Add GEO To Your LinkedIn Headline! | Most businesses aren’t confused about SEO because it’s complicated.They’re confused because the industry keeps inventing new acronyms and pretending the rules have changed.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about... well let's be honest... I'm having a bit of a rant. And it's a rant that you need to hear if you've fallen into the same trap I've seen some other SEOs fall into recently.This is the episode your favourite SEO hustle bro probably doesn’t want you to hear.GEO isn’t a new discipline.It’s SEO with a new acronym and a higher invoice.In this episode, I cover:Why SEOs are adding GEO to their headlines even when their skills haven’t changedWhy “AI optimisation” isn’t meaningfully different from good SEOWhat Google has already confirmed about AI searchHow buzzwords validate inflated pricing and bad behaviourWhy playing along makes it harder for clients to tell who actually knows what they’re doingWhy honesty builds trust, even when it costs you workIf you’re an SEO feeling pressured to add GEO to your profile just to compete, listen to this.If you’re a business owner wondering why suddenly everything costs more for the “same” SEO, listen to this.And if you’re about to pay someone extra because they stuck three new letters in their headline, definitely listen to this.Share this with your SEO mates.Share it with a business owner who’s being sold magic.Share it with anyone who’s about to pay more money for the same work.Chapters/Timestamps00:00 “Why Adding GEO Is Making Things Worse”01:25 Losing work to buzzwords03:20 What Google has already confirmed04:45 Why SEOs playing along is a problem06:35 The uncomfortable truth08:16 How the SEO industry created this mess09:40 Why I’m not adding GEOIf you want straight-talk SEO without the jargon, follow SEO F**king What.More episodes here:https://seofuckingwhatpodcast.co.uk/Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 1/11/26 | ![]() FFS Let Your SEO Help With Your F**king Website Migration! | Most businesses don’t lose their traffic because SEO “stopped working”.They lose it because someone redesigned the website and didn’t know what they were doing.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about website migrations, redesigns, domain changes, and how businesses accidentally torch years of SEO in a single launch.This is the episode your controlling web developer probably doesn’t want you to hear.In this episode, I cover:Why website migrations go wrong so oftenWhy developers are not SEO specialists (and why that matters)How URL changes wipe out rankings overnightWhat 301 redirects are actually for and how people mess them upWhy missing metadata quietly kills performanceHow to tell Google you’ve changed domain properlyWhat to do if you’ve already launched and everything’s gone a bit tits upIf you’re planning a website redesign, changing platforms, moving from .co.uk to .com, or touching your URLs in any way, listen to this before you launch.If you’ve already launched and your traffic has fallen off a cliff, this will help you work out what’s broken and how to fix it.Share this with your web developer.Share it with your marketing manager.Share it with anyone who’s about to make a very expensive mistake.Timestamped summary 00:00 "Your Developer Is Not Your SEO Team" 01:49 "Why Website Migrations Go Wrong" 05:00 "A Real SEO Disaster Story" 06:47 "What Happens When You Mess It Up" 08:11 "How to Migrate a Website Properly" 12:10 "Fixing a Broken Migration"If you want better results from your SEO and you don’t want to be firefighting disasters like this, I offer SEO supervision, training, and support for businesses and teams – https://nikki-pilkington.com/seo-training-and-development-uk/Want more episodes? https://seofuckingwhatpodcast.co.uk/Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 12/21/25 | ![]() What The F**king Good SEO People Look Like | Most small business owners don’t fail at SEO.They get confused, overwhelmed, or quietly ripped off.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, which is part two of a two parter, I’m letting you know what a good SEO person looks like in terms of their offers.What SEO really costs in the UK, how long it takes to work, and how to spot legitimate professionals from cowboys.No jargon.No “it depends” nonsense.No magical promises.In this episode, I cover:What proper SEO services should include (and what’s usually a waste of money)How good SEOs explain their work without hiding behind acronymsWhy rankings don’t pay your mortgage, but revenue doesRealistic SEO pricing for small businesses and ecommerce sitesHonest timelines for technical fixes, content, and resultsHow to avoid dependency and find SEO help you can actually trustIf you’re about to hire an SEO, already paying one, or wondering why results don’t match the promises, this episode could save you a lot of money and frustration.If you haven’t listened to part one yet, go back and start there first.And if this helps, please share it with someone who’s about to sign an SEO contract.Timestamped summary00:00 "Good SEO: Clarity Over Jargon"04:03 "SEO That Drives Real Results"08:42 "SEO Timelines Simplified"12:18 "SEO: Consistent, Methodical Work"This episode is all about helping you identify a decent SEO person from a scammer. But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 12/14/25 | ![]() What The F**k Your SEO is Actually Charging You For (And Why It's a Scam) | Ever been quoted some ridiculous SEO retainer and thought… hang on, what the f**k am I actually paying for? Yeah. Same as lots of my clients. And honestly, I’m tired of watching small businesses get fleeced by agencies who talk a big game but can’t explain a single thing they’re doing.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m breaking down the biggest red flags in SEO.Guaranteed rankings. “Secret” methodologies. Vague contracts. The lot.If you’ve ever felt stupid for falling for any of this, don’t. These people are professionals at sounding credible while delivering absolutely nothing.By the end, you’ll know exactly what questions to ask, what bullshit to ignore, and how to spot an SEO that’s more scammer than specialist.Part two is coming next week, where I’ll show you what good SEO should actually look like (and what it should cost). But for now, let’s make sure you stop handing your hard-earned money to chancers.If you’ve got questions, come yell at me on LinkedIn or drop me an email. I don’t bite… unless you promise “guaranteed rankings.”Timestamped summary00:00 "Protecting Small Businesses in SEO"04:03 Vague SEO Contracts Warning09:27 Avoid SEO Shortcuts10:21 SEO: Hard Work, Real ExpertsThis episode is all about helping you ensure your SEO isn't a red flag waving scammer. But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 12/7/25 | ![]() SEO Doesn't Work If You Don't F**king Let It! | I’ve lost count of the businesses that hire an SEO expert, pay good money, and then make it impossible for us to actually do the job. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m calling out the ridiculousness I sometimes see when a business hires an SEO. Not you. You wouldn't do any of this, I'm sure. But we'll explore some of the absolute sh*ttery that can go down when one of us SEO experts gets hired by someone who doesn't understand what our role in their business actually is!If you want fluffy LinkedIn advice, this isn’t the show for you.But if you’re ready to stop sabotaging your own results and work with an SEO like a grown-up, hit play.This one might sting a bit — but it’ll make you money, which is all I f**king care about.Timestamped summary00:00 Freelancing Isn't Remote Employment04:26 Clients Restricting Access Harms Results09:00 Empower Your SEO Expert10:45 Respect Freelancers for Better ResultsThis episode is all about helping you ensure your SEO is equipped to do their job properly. But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 11/30/25 | ![]() SEO F**king IS for small businesses | In this episode I’m taking on one of the most annoying lies in the SEO world. You’ve probably heard it. “SEO isn’t really for businesses your size.” Yeah. That's total bullshit.Someone asked me about it on LinkedIn and honestly, I could feel my blood pressure rising. So I’m breaking down why small businesses keep getting fobbed off by big agencies and why it has nothing to do with SEO… and everything to do with profit.I talk through the real reasons you’re being dismissed and then walk you through what small businesses can actually do to get found. Local SEO wins. Smarter page titles. Writing content that answers real questions. Getting reviews. Fixing the basics on your website. It’s all here and none of it requires dropping two grand a month on an agency.If you’ve ever been told you’re “too small” for SEO or felt like your website is just sitting there like a digital paperweight, this one will sort you out.If it helps, follow SEO F**king What so you don’t miss next week’s episode. And if you know someone who’s been fed this same rubbish, send this to them. Sharing is caring and all that. Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 11/23/25 | ![]() The F**king SEO Your Web Designer Promised vs What You Actually Got | Ever handed over a chunk of cash to your web designer for “SEO” and ended up with nothing but a plugin and a lot of empty promises? Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m pulling back the curtain on what really happens when web designers say they do SEO—and how you can tell if you’ve been stitched up.I’ll walk you through the fixes and explain why most web designers aren’t SEO experts (and why that’s not a dig at them), reveal what real SEO looks like, and share the right questions to ask before you hire anyone. Plus, I’ve got actionable steps you can take right now to get your site sorted—no bollocks, just practical advice. If you’re ready to finally get found and make some money, hit follow and click play for some non-wanky SEO guidance that actually works!Timestamped summary00:00 "Web Design vs. True SEO"03:52 "SEO Advice: Get Found"This episode is all about ensuring your web designer doesn't totally fuck you over on your SEO.But you'll have even better results from your SEO by having me in your corner - https://nikki-pilkington.com/seo-training/Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 11/16/25 | ![]() I'm SEO Fucking Tired... | Fed up with watching charlatans and self-proclaimed “AI SEO gurus” rake in cash and followers by selling absolute bollocks? Yeah, me too. This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your websiteIn this no-bullshit episode, I’m explaining:Why the “SEO is dead” crowd keeps shouting the loudestThe real reason AI content farms never win long-termHow to spot the red flags (and the actual strategies that still work)If you care about sustainable SEO that actually ranks, thisone’s for you.This episode is all about the total dickheads who are offering terrible advice that could fuck up your website and its SEO. You'll learn a lot from it.But you'll get even better results from your SEO by having me in your corner - https://nikki-pilkington.com/seo-training/Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 11/9/25 | ![]() Chat GPT isn't your fu*king SEO team! | LinkedIn told you to sack your SEO tools and just use ChatGPT. Cute. This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your websiteIn this episode, I break down the three biggest ChatGPT SEO myths — fake volumes, fantasy Keyword Density (KD), and imaginary competitor analysis. I also give you a budget-savvy playbook that actually works: using GSC, manual SERPs and free tools.And I share exactly where AI belongs (and where it doesn’t). Click play to learn how to use ChatGPT for SEO the right way...Timestamped summary00:00 "ChatGPT vs Paid SEO Tools"03:58 "Ahrefs vs. ChatGPT: SEO Reality"08:23 "Budget SEO Tips Exposed"10:42 SEO Success Requires Time & DataThis episode is all about not letting Chat GPT totally fuck up your SEO.But you'll have even better results from your SEO by having me in your corner - https://nikki-pilkington.com/seo-training/Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 11/2/25 | ![]() Why the f*ck isn't my blog post SEO working? | Hey hey. It’s Nikki, and welcome to "SEO F*%king What", the no-bullshit podcast about getting your website found in Google by the people who actually want to buy from you - without the wanky advice the LinkedIn gurus are peddling. If you’ve ever spent hours crafting a blog post only for Google to completely ignore it, this episode is exactly what you need. I'll be slicing through the usual SEO myths and explain why your posts aren’t ranking - and more importantly, how to fix it fast.This episode will help you ensure you're making your content searchable and scannable. And we'll get you offering actual answers (instead of generic waffle).Oh, and not forgetting ensure your meta descriptions actually get clicks. You’ll also hear why quick SEO fixes can make a huge difference for small businesses, and how one-off improvements don’t mean you have to sell your soul to a retainer. Chapter Timestamped summary:00:25 "Fixing Blog SEO Mistakes"04:16 Fixing Underperforming Blog Posts07:51 One more important thingThis episode is all about you writing better shit on your blog. What better way to make sure this happens than having me in your corner - https://nikki-pilkington.com/seo-training/Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 10/26/25 | ![]() Your SEO sh*t - who actually owns it? | Hey hey, it’s Nikki, and welcome to "SEO F*%king What". This is the podcast where I cut through the bollocks and give you the real advice you need to get your website found (and making money) on Google. In this episode, “Who Owns Your SEO Shlt,” I’m talking about something that’s been pissing me off for years: the sneaky way agencies and freelancers end up owning your entire Google presence without you even knowing it.Over three decades working in digital marketing, I’ve seen businesses spend thousands on Google Ads, Analytics, and Search Console, only to realise later they've forgotten the most important aspect of running these accounts. In this episode, I’ll break down how to get out of this mess when it happens and ensure it never bites you on the arse again. I promise, it’s actionable stuff you won’t hear from those LinkedIn gooroos. So click play and let’s get into it!Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 10/19/25 | ![]() SEO is not dead, FFS! | Welcome to "SEO Fucking What," the podcast that cuts through the bullshit and tells it straight, with no wanky jargon and no panic-peddling. I’m Nikki, here to help you make damn real money from your website by showing up on Google, not by falling for shiny new courses or scare tactics from so-called LinkedIn gurus.In today’s very first episode, we're tackling the biggest scam floating around the digital marketing scene: the tired claim that "SEO is dead." So grab your coffee (and maybe cover your ears if you’re sensitive to swearing), because we’re about to expose the con jobs, give you real tips, and remind you to trust your own data over social media hype. Join me. Let’s keep SEO non-wanky and make it work for your business.Mentioned in this episode:Join our blogging masterclassBlogging Masterclass | — | ||||||
| 10/16/25 | ![]() SEO F**king What... To Expect From This Podcast | SEO F**king What is coming to your favourite podcast app. Are you ready for it? The "SEO Is Dead" Bros certainly aren't... | — | ||||||
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.

















