About this episode

Nikki Pilkington discusses why AI-built websites may look appealing but often fail at SEO, revealing common issues and offering practical advice.

Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” (the third and final part of the AI Website series) I pull back the curtain on why so many AI-built websites may look perfect on the surface yet fail spectacularly when it comes to SEO. Drawing on 30 years of search experience and a recent audit of five B2B AI-generated sites, I explore the hidden problems lurking in headings, meta titles, robots.txt, sitemaps, schema, site performance, and trust signals—issues that even non-AI sites can suffer from if you don’t know to look! Whether you built your site with AI or not, this episode is packed with practical advice for anyone wanting to get found and make money online. Listen in to find out what’s really going wrong beneath the gloss and how you can fix it. I cover these things, and more: Issues with homepage H1s Website SEO and sitemap issues Common schema issues on websites Identifying site publication issues Importance of a human SEO audit Follow Nikki: LinkedIn: https://www.linkedin.com/in/nikkipilkington/ Instagram: https://www.instagram.com/nikkipilkington/ Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social

People in this episode

Host: Nikki Pilkington

Topics covered

• AI websites
• SEO issues
• B2B sites
• website performance
• human SEO audit

Keywords

• AI-generated websites
• SEO problems
• meta titles
• sitemaps
• schema issues
• site performance
• trust signals

Mentioned in this episode

Organizations: nikki-pilkington.com, LinkedIn, Instagram, Bluesky

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