Relationship Marketing Scorecard
About this episode
Michelle discusses the unique scorecard needed for relationship marketing, illustrating her points with real-world examples.
Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach.
More episodes of Sequence Over Strategy
- Give Yourself a Job
- The Wrong Kind of More
- Ethics of Earning
- The Truth About Pricing
- Why Your Niche Feels Off
- The Power of Positive Haunting
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