Relationship Marketing Scorecard
From Sequence Over Strategy by Michelle Warner
February 26, 2026 · 23 min · Episode 46
About this episode
Michelle discusses the unique scorecard needed for relationship marketing, illustrating her points with real-world examples.
Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach.
People in this episode
Host: Michelle Warner
Topics covered
- relationship marketing
- scorecard
- impact measurement
- business strategy
- real examples
Keywords
- relationship marketing
- scorecard
- impact
- reach
- business strategy
Mentioned in this episode
Organizations: bat colony email
More episodes of Sequence Over Strategy
- Human Feedback Loop · June 4, 2026 · 21 min
- Ask Small, Build Deep · May 21, 2026 · 21 min
- Second Launch Problem · May 7, 2026 · 19 min
- Give Yourself a Job · April 23, 2026 · 20 min
- The Wrong Kind of More · April 9, 2026 · 22 min
- Ethics of Earning · March 26, 2026 · 21 min
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