Why Your Niche Feels Off
From Sequence Over Strategy by Michelle Warner
February 12, 2026 · 20 min · Episode 45
About this episode
Michelle discusses the challenges of defining an ideal customer and the resulting hesitation for business owners.
In this episode, Michelle breaks down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners.
People in this episode
Host: Michelle Warner
Topics covered
- niche marketing
- ideal customer
- business strategy
- entrepreneurship
- hesitation
- second-guessing
Keywords
- niche
- ideal customer
- business owners
- hesitation
- second-guessing
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