The Trust Recession: Rebuilding Belief in Brands, Retail & Real Human Connection with Kate Assaraf
About this episode
Leslie Youngblood interviews Kate Assaraf about the trust recession and how brands can rebuild consumer trust through authenticity and human connection.
In this episode, Leslie Youngblood interviews Kate Assaraf, Founder of Dip haircare, about the trust recession, ethical marketing, and building authentic brands through small businesses and community engagement. They explore how trust is eroding in digital commerce and how brands can rebuild it by prioritizing human connection and transparency. About Our Guest Kate Assaraf, CEO of DIP Haircare Connect with Kate on LinkedIn Explore DIP Haircare Explore DIP Bar Shampoo and Conditioners Follow DIP on Instagram and TikTok Key Takeaways Trust recession and its impact on consumer behavior The importance of authenticity and transparency in branding How small businesses and local stores build trust and community The role of customer service and human connection in brand loyalty Challenges and opportunities of marketing in the age of AI and digital deception Keywords trust recession, authentic branding, small business, ethical marketing, consumer trust, community engagement, sustainability, AI in marketing, customer service, brand building
More episodes of Serious Lady Business
- Detroit Series: The DJ Is the CEO and What Creative Women Learn About Leadership with DJ Nicole Myint
- Why Powerful Women Struggle to Talk About Themselves with Heidi Yarger
- Detroit Series: Building Talent, Access, and a New Future for the City with Christina Ware
- Power, Permission & Taking Up Space in Comedy with Lynn Harris
- Detroit Series: Deana Neely On What It Really Takes to Lead, Build, and Power a City
- Detroit Series: How Brand Trust and Loyalty Get Built with Lydia Michael
Explore listener stats, chart rankings, contacts and more on the Serious Lady Business podcast page.