Why Powerful Women Struggle to Talk About Themselves with Heidi Yarger

About this episode

Leslie Youngblood interviews Heidi Yarger about the challenges women face in self-promotion and the importance of visibility in entrepreneurship.

Leslie Youngblood interviews Heidi Yarger, Founder and Creative Director of Spitfiregirl about the importance of visibility, authentic self-promotion, and building a personal brand for women entrepreneurs. They discuss overcoming the fear of bragging, leveraging AI, and making bold moves to elevate women's voices and opportunities. About Our Guest Heidi Yarger, Founder and Creative Director of Spitfiregirl Design Spitfiregirl Design website Connect with Heidi on LinkedIn Follow on Instagram Key Takeaways The common fear women have about talking about themselves The difference between bragging and strategic authority How visibility is leverage in business and life The role of vulnerability in personal branding AI's impact on women's careers and personal branding Building a consistent narrative across online and offline presence Overcoming imposter syndrome and fear of judgment Practical steps to start showing up more authentically women entrepreneurs, personal branding, visibility, authenticity, AI, self-promotion, women in business, leadership, storytelling, confidence

People in this episode

Host: Leslie Youngblood

Guest: Heidi Yarger

Topics covered

• visibility
• self-promotion
• personal branding
• women entrepreneurs
• authenticity
• AI
• imposter syndrome

Keywords

• women in business
• leadership
• storytelling
• confidence
• fear of judgment
• strategic authority
• vulnerability

Mentioned in this episode

Organizations: Spitfiregirl, Spitfiregirl Design, LinkedIn, Instagram

More episodes of Serious Lady Business

• Detroit Series: Leading the Team That Builds the Dream with Stephanie Stewart · June 2, 2026 · 44 min
• The Real Cost of Breaking the Glass Ceiling in Science, Tech & Silicon Valley with Maheen Masouf Adamson · May 27, 2026 · 48 min
• Detroit Series: From Account Assistant to Agency Leader with Andrea Trapani · May 19, 2026 · 48 min
• How To Build Wealth Without Losing Your Values with Christina Sjahli · May 12, 2026 · 47 min
• My Origin Story & What’s Next for Serious Lady Business · May 6, 2026 · 39 min
• Detroit Series: The DJ Is the CEO and What Creative Women Learn About Leadership with DJ Nicole Myint · March 29, 2026 · 48 min