How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche

How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche

From Seven Figure Agency Podcast with Josh Nelson by Josh Nelson - Seven Figure Agency

May 15, 2026 · 56 min

About this episode

Luke Truetken shares how he scaled his agency to $110K MRR by focusing on a single niche.

Luke Truetken didn’t scale his agency by chasing more opportunities. He scaled by eliminating distractions and going all in on one niche. After years of running both a landscaping company and a generalist agency, Luke realized that trying to balance too many things was slowing down growth instead of accelerating it. You can watch the full interview here: https://www.youtube.com/watch?v=rDHhZlBsy0E The [...] The post How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche appeared first on Seven Figure Agency .

People in this episode

Host: Josh Nelson

Guest: Luke Truetken

Topics covered

  • agency growth
  • niche marketing
  • business strategy
  • entrepreneurship
  • scaling business

Keywords

  • agency scaling
  • niche focus
  • business growth
  • landscaping company
  • entrepreneurial strategy

Mentioned in this episode

Organizations: Seven Figure Agency, YouTube

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