
How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche
From Seven Figure Agency Podcast with Josh Nelson by Josh Nelson - Seven Figure Agency
May 15, 2026 · 56 min
About this episode
Luke Truetken shares how he scaled his agency to $110K MRR by focusing on a single niche.
Luke Truetken didn’t scale his agency by chasing more opportunities. He scaled by eliminating distractions and going all in on one niche. After years of running both a landscaping company and a generalist agency, Luke realized that trying to balance too many things was slowing down growth instead of accelerating it. You can watch the full interview here: https://www.youtube.com/watch?v=rDHhZlBsy0E The [...] The post How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche appeared first on Seven Figure Agency .
People in this episode
Host: Josh Nelson
Guest: Luke Truetken
Topics covered
- agency growth
- niche marketing
- business strategy
- entrepreneurship
- scaling business
Keywords
- agency scaling
- niche focus
- business growth
- landscaping company
- entrepreneurial strategy
Mentioned in this episode
Organizations: Seven Figure Agency, YouTube
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