Your Coaching Business Has Momentum. So Why Does Growth Still Feel This Hard? with Adam Roach Ep 405

Your Coaching Business Has Momentum. So Why Does Growth Still Feel This Hard? with Adam Roach Ep 405

July 18, 2026 · 34 min · Episode 405

About this episode

Candy Motzek and Adam Roach discuss overcoming growth challenges in coaching businesses and share strategies for success.

You're doing the work. You've got some momentum. But growth feels heavier than it should and you're not sure what's getting in the way. This episode is for you. Candy Motzek sits down with Adam Roach, founder of I Love Coaching Co. and coach to established coaches across four continents, to talk about the four-phase model that takes a coaching practice from uncertain to $360K and beyond without adding more hours or complexity. Adam shares why going inside before you go out is the foundation of everything, what happens when coaches choose the wrong avatar, and why the premise of your offer, not the methodology, is what actually signs clients and keeps them. He also talks honestly about his beach chair moment that made him walk away from real estate franchises and a software company to build a community of coaches, and why success and significance are two very different things. They also get into morning routines, cortisol, and the 30-minute walk that changed everything for Adam six years ago and still starts every single day. Warm, direct, and genuinely useful. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually…

People in this episode

Host: Candy Motzek

Guest: Adam Roach

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Organizations: I Love Coaching Co.

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