Episode 30: Max Sinclair - The AI Visibility Revolution & Why Women Need To Shape It
From SHeCOMMERCE by Cristina Marinucci & Jacqueline Dynowski
July 14, 2026 · 27 min · Season 1 · Episode 30
About this episode
The episode discusses the impact of AI on commerce and the importance of women's involvement in shaping its future.
AI isn’t coming for commerce—it’s already deciding what gets discovered, recommended, and purchased. In this special episode created in partnership with WIAB—Women in Amazon Business, Cristina and Jacqui sit down with Max Sinclair, founder and CEO of Azoma, to unpack the AI visibility revolution and what it means for brands, retailers, founders, and women shaping the future of commerce. Max spent six years at Amazon, including helping establish its search operations in Singapore. Now, he’s he...