How Two Beverage Industry Veterans Karishma & Tekla Are Reinventing Energy Drinks with KEY Energy
About this episode
Karishma Thawani and Dr. Tekla Black discuss their journey in launching KEY energy and the challenges of entering the beverage market.
Send us Fan Mail This week's Shelf Talks Podcast I sat down with Karishma Thawani and Dr. Tekla Black founders of KEY energy. From Karishma's personal health journey that inspired the idea to Tekla's deep expertise in nutrition science and retail strategy, they share how complementary skills, consumer research, and relentless persistence helped them launch into retail and secure placements with retailers like Erewhon, Market District, and beyond. They also reveal the realities of building a b...
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