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On the show
From 19 epsHost
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Recent episodes
Rapid Retail Questions with Lindsay Holden, Co-Founder of Odele Beauty
Jun 24, 2026
1m 07s
How Odele Beauty Went From Startup to Target, Ulta & Walmart | Lindsay Holden on Building a Clean Beauty Brand
Jun 22, 2026
36m 03s
Rapid Retail Questions with Rachel Krupa, Founder of The Goods Mart
Jun 17, 2026
6m 17s
Why Going Local First Can Be Your Biggest Retail Advantage with Rachel Krupa, Founder of The Goods Mart
Jun 15, 2026
34m 27s
Rapid Retail Questions with Karishma & Tekla, Founders of KEY Energy
Jun 10, 2026
3m 15s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 | ![]() Rapid Retail Questions with Lindsay Holden, Co-Founder of Odele Beauty | Send us Fan Mail What does it really take to succeed in retail after you've landed on the shelf? In this Retail Readiness Round, Lindsay Holden, co-founder of Odele Beauty, shares three powerful lessons every founder needs to hear before pursuing retail growth. Lindsay challenges the common belief that getting into retail means you've "made it," explaining why the real work begins once your products hit store shelves. She also reveals the key metrics Odele watches closely to measure success a... | 1m 07s | ||||||
| 6/22/26 | ![]() How Odele Beauty Went From Startup to Target, Ulta & Walmart | Lindsay Holden on Building a Clean Beauty Brand | Send us Fan Mail How do you build a beauty brand that earns shelf space at Target, Ulta, Walmart, and CVS and keeps growing once it's there? In this episode of Shelf Talks, I sit down with Lindsay Holden, Co-Founder of Odele Beauty, to discuss her incredible journey from being a Target merchant to building one of the most recognized clean hair care brands in mass retail. Lindsay shares the strategic decisions that helped Odele disrupt the beauty aisle, including how they identified a gap in t... | 36m 03s | ||||||
| 6/17/26 | ![]() Rapid Retail Questions with Rachel Krupa, Founder of The Goods Mart | Send us Fan Mail What separates brands that stay local from those that scale nationally? According to Rachel Krupa, founder of The Goods Mart, it starts with passion, purpose, and the willingness to build something bigger than just a product. In this Retail Readiness Round, Rachel shares the early signs of brands destined for retail success, why packaging is often the first thing that drives product discovery, and why emerging brands shouldn't be afraid to be bold and stand out on the shelf. ... | 6m 17s | ||||||
| 6/15/26 | ![]() Why Going Local First Can Be Your Biggest Retail Advantage with Rachel Krupa, Founder of The Goods Mart | Send us Fan Mail What if the best retail strategy isn’t going national—but going local first? In this episode of Shelf Talks, I sit down with Rachel Krupa, Founder and CEO of The Goods Mart, the better-for-you convenience store concept redefining what discovery, community, and retail can look like. From launching her first store without a business plan to becoming a platform that helps emerging brands gain exposure in hotels, corporate offices, and curated retail spaces, Rachel shares why loc... | 34m 27s | ||||||
| 6/10/26 | ![]() Rapid Retail Questions with Karishma & Tekla, Founders of KEY Energy✨ | retail strategybrand management+3 | Karishma ThawaniTekla Black | KEY Energy | — | retailfounders+3 | — | 3m 15s | |
| 6/8/26 | ![]() How Two Beverage Industry Veterans Karishma & Tekla Are Reinventing Energy Drinks with KEY Energy✨ | energy drinksentrepreneurship+3 | Karishma ThawaniDr. Tekla Black | KEY energyErewhon+1 | — | energy drinksKEY energy+3 | — | 38m 25s | |
| 6/3/26 | ![]() Rapid Retail Questions with Stacie Skinner, Founder of Superb Bakehouse✨ | retail growthfounder insights+3 | Stacie Skinner | Superb Bakehouse | — | retail readinessfounder advice+3 | — | 2m 58s | |
| 6/1/26 | ![]() From Farmers Markets to Whole Foods: How Stacie Skinner Grew Superb Bakehouse One Store at a Time✨ | food allergiesentrepreneurship+3 | Stacie Skinner | Superb Bakehouse | Whole FoodsFarmers Markets | food allergiesSuperb Bakehouse+3 | — | 40m 27s | |
| 5/25/26 | ![]() From a Backpack to Retail Shelves: Denise Woodard’s Early Retail Strategy Building Partake✨ | retail strategyentrepreneurship+3 | Denise Woodard | Partake Foods | — | retailPartake Foods+5 | — | 20m 15s | |
| 5/20/26 | ![]() 3 Rapid Retail Questions with Sarela Harrada, Co-Founder of SIMPLi✨ | retail insightsproduct readiness+3 | Sarela Harrada | SIMPLi | — | retailentrepreneurship+3 | — | 4m 31s | |
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| 5/18/26 | ![]() How Sarela Herrada Built SIMPLi Into a Fast-Growing Retail Brand Through Regenerative Farming✨ | regenerative farmingfood brand+3 | Sarela Herrada | SIMPLi | nationwide | SIMPLiregenerative agriculture+3 | — | 38m 31s | |
| 5/13/26 | ![]() Rapid Retail Questions with Carrie Sporer, Co-Founder of SWAIR Hair✨ | retailfounders+4 | Carrie Sporer | SWAIR Hair | — | retail readinessfounders+5 | — | 4m 53s | |
| 5/10/26 | ![]() From Personal Frustration to Retail Shelves: Carrie Sporer’s Story Behind SWAIR Hair✨ | beauty brandhaircare+3 | Carrie Sporer | SWAIR Hair | — | SWAIR Hairshowerless shampoo+3 | — | 43m 14s | |
| 5/5/26 | ![]() 5 Things I'm Loving Right Now Founders are Doing to Drive Awareness, Traffic & Sales to Retail Stores✨ | retail marketingtraffic generation+3 | — | — | — | retail storessell-through+3 | — | 10m 26s | |
| 4/29/26 | ![]() Rapid Retail Questions with Jillian Salinas, Founder of Beach City Coffee & Clara Sieg, Co-Founder of Loonen Water✨ | retail readinessconsumer products+3 | Jillian SalinasClara Sieg | Beach City CoffeeLoonen Water | — | retailfounders+5 | — | 2m 37s | |
| 4/27/26 | ![]() Jillian Salinas of Beach City Coffee: How She Landed Whole Foods First and Scaled to Walmart & Kroger✨ | retailentrepreneurship+3 | Jillian Salinas | Beach City CoffeeWhole Foods+2 | — | retail storespitch buyers+7 | — | 32m 45s | |
| 4/20/26 | ![]() How Clara Sieg Built Loonen Water Through Purity, Transparency & Retail Strategy✨ | brand buildingretail strategy+3 | Clara Sieg | Loonen Water | — | Loonen WaterClara Sieg+3 | — | 36m 38s | |
| 4/13/26 | ![]() 5 Biggest Mistakes Founders Make After Getting Into Retail (And How to Win on Shelf)✨ | retail successfounder mistakes+3 | — | — | — | retailfounders+6 | — | 28m 28s | |
| 4/8/26 | ![]() Rapid Retail Questions with Samantha Ong, Founder of Joeydolls✨ | retailproduct-based business+4 | Samantha Ong | Joeydolls | — | retailbranding+5 | — | 1m 41s | |
| 4/6/26 | ![]() From Idea to Retail Shelves: How Samantha Ong Built Joeydolls with No Product Experience✨ | entrepreneurshipretail+3 | Samantha Ong | JoeyDolls | — | JoeyDollsSamantha Ong+3 | — | 51m 28s | |
| 3/30/26 | ![]() 5 Costly Mistakes That Are Blocking You From Getting In Front of Retail Buyers✨ | retail buyersproduct marketing+3 | — | — | — | retailbuyers+3 | — | 14m 23s | |
| 3/25/26 | ![]() 3 Rapid Retail Questions with Marisa Sergi, CEO of L'uva Bella Wines✨ | retail strategyemail outreach+3 | Marisa Sergi | L'uva Bella Wines | — | retail buyersemail marketing+3 | — | 4m 19s | |
| 3/23/26 | ![]() From Family Business to Retail Powerhouse: How Marisa Sergi Scaled L’uva Bella Wines✨ | retailwine industry+3 | Marisa Sergi | L’uva Bella Wines | — | retailwine+5 | — | 41m 36s | |
| 3/16/26 | ![]() How to Follow Up With Retail Buyers After a Trade Show | Send us Fan Mail Trade shows like Expo West are exciting for product founders. You spend months preparing your booth, sampling your product, and finally getting the chance to meet retail buyers face-to-face. But here’s what many founders don’t realize: Getting your product into retail stores rarely happens at the trade show itself. It happens in the follow-up. In this solo episode of Shelf Talks, I’m breaking down 5 strategic ways to follow up with retail buyers after a trade show so your bra... | 10m 51s | ||||||
| 3/11/26 | ![]() Rapid Retail Questions with Jing Gao, Founder of Fly By Jing | Send us Fan Mail In this special Retail Readiness Round from Shelf Talks, Fly By Jing founder Jing Gao shares what it really takes for a product-based business to succeed in retail. If you're a founder working toward getting your product onto store shelves, this rapid-fire segment breaks down the essential elements buyers and retailers expect before saying yes. Jing dives into the fundamentals of retail readiness, including why proof of concept matters, how a clear value proposition should sh... | 4m 17s | ||||||
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