0 to 250 Stores in 12 Months Selling Vietnamese Fruit Snacks
About this episode
David Ngo shares his journey of scaling Nam Fruits to 250 stores in just 12 months, discussing the challenges and strategies involved.
David Ngo helped build North America's #1 poop bag brand. Then he bet everything on dried mango from Vietnam and hit 250 stores in 12 months. How do you scale a CPG brand when your first dollar doesn't come back for 9 months? David launched Nam Fruits in May 2025 and will be in 250+ Canadian stores including IGA, Provigo, and Metro by the end of June 2026. In this episode he breaks down the exact math: why a $1 retail product needs to survive a store margin and a distributor cut, why trade shows cost $6-10K and are still worth it, and why he says he couldn't have started this company without AI. If you're a CPG founder trying to crack retail distribution especially with an imported product, this is the operating manual. GUESTDavid Ngo — Nam FruitsWebsite: https://namfruits.com SHELF TO SCALE Weekly conversations with CPG and FMCG founders on distribution, retail, and scaling. Hosted by Devesh Tilokani
People in this episode
Host: Devesh Tilokani
Guest: David Ngo
Topics covered
- CPG brand scaling
- retail distribution
- Vietnamese fruit snacks
- entrepreneurship
- AI in business
Mentioned in this episode
Organizations: Nam Fruits, IGA, Provigo, Metro
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