Why Celebrities Are Getting Into Business (And What Most Get Wrong)
From Shopify Masters by Shopify
March 31, 2026 · 34 min · Episode 781
About this episode
Kimberly Kreuzberger discusses her framework for leveraging influencers in business.
Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically.
People in this episode
Guest: Kimberly Kreuzberger
Topics covered
- celebrities in business
- influencer marketing
- business strategy
- entrepreneurship
- scaling businesses
Keywords
- celebrities
- business
- influencers
- marketing
- strategy
- entrepreneurship
Mentioned in this episode
Organizations: Pivot Projects
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