Gustavo Freitas, CEO do Mercadão dos Óculos

Gustavo Freitas, CEO do Mercadão dos Óculos

From Show Business by Grupo Doria

April 30, 2026 · 32 min

About this episode

Gustavo Freitas discusses the advantages of franchising as a scalable and resilient business model.

Gustavo Freitas, CEO do Mercadão dos Óculos, defende o franchising como modelo escalável, resiliente e de menor risco para empreender, sustentado por padronização, alta rentabilidade e expansão acelerada baseada em marca própria e capilaridade nacional.

People in this episode

Guest: Gustavo Freitas

Topics covered

  • franchising
  • business model
  • entrepreneurship
  • resilience
  • brand expansion

Keywords

  • franchising
  • entrepreneurship
  • business strategy
  • resilience
  • brand expansion

Mentioned in this episode

Organizations: Mercadão dos Óculos

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