About this episode

Jim Cockrum discusses the challenges and considerations of launching a private label product on Amazon.

Some of the most exciting product launch stories in the Amazon seller community have come from our community, but today I'm going to talk you OUT of launching your own product on Amazon! In the industry these new products are commonly referred to as "PL" or "private label" products. The sad truth is, the vast majority of "gurus" and "Amazon experts" spend a lot of time and monty convincing people to launch their own PL brands and products on Amazon while knowing full well that 5% at best of their students will ever see a penny of profit and the vast majority will lose tens of thousands and fill their garages with unmovable inventory - while blaming themselves for doing it wrong. FACT: The deck is stacked against you ever winning with PL if you're new to Amazon. It's that simple. Today I'm going to talk you OUT of launching your own product... and then I'll talk you INTO it if you're well qualified! Watch this episode on our YouTube channel here: https://youtu.be/lTnN3dof3_4 Relevant LINKS: Humnbird.com - Teaching brand registry on Amazon and way more! TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in…

People in this episode

Host: Jim Cockrum

Topics covered

• product launch
• Amazon selling
• private label
• entrepreneurship
• business advice

Keywords

• Amazon
• private label
• product launch
• entrepreneurship
• selling
• inventory
• profit

Mentioned in this episode

Organizations: Humnbird.com, TheProvenConference.com, ProvenAmazonCourse.com

More episodes of Silent Sales Machine Radio

• #1085: The five biggest developments in Amazon reselling right now · July 20, 2026 · 31 min
• #1084: Interview with the largest trade show in the U.S. and we want you there with us! · July 16, 2026 · 25 min
• #1183: From doubting skeptic to wildly successful student of our Amazon training! · July 9, 2026 · 46 min
• #1182: Three day virtual bootcamp tackles the biggest challenges all newer Amazon sellers face - join us! · July 6, 2026 · 25 min
• #1181: The world's first complete software solution for Amazon resellers is here - for $1! · June 25, 2026 · 35 min
• #1180: Breaking five figures monthly as a new Amazon selling coaching student with a bright future! · June 22, 2026 · 59 min

Explore listener stats, chart rankings, contacts and more on the Silent Sales Machine Radio podcast page.