118. Why Women Entrepreneurs Undercharge: The Real Reason Premium Pricing Feels So Hard

118. Why Women Entrepreneurs Undercharge: The Real Reason Premium Pricing Feels So Hard

March 31, 2026 · 16 min

About this episode

This episode explores why women entrepreneurs often undercharge and the mindset blocks that contribute to discomfort with premium pricing.

If you know your work is excellent but still stumble when it’s time to say your price out loud, this episode is for you. Kelly breaks down why women entrepreneurs undercharge, how your zone of genius can make premium pricing feel strangely uncomfortable, and the deeper mindset block that keeps you pricing below your real value. Here are 4 more high-converting title options in the same lane: Why Charging Premium Prices Feels So Hard for Women Entrepreneurs The Real Reason You’re Undercharging for Your Brilliant Work Why Your Zone of Genius Makes Premium Pricing So Uncomfortable Undercharging in Business? The Hidden Block Behind Your Pricing My strongest recommendation for this episode is the first one, because it leads with searchable language like women entrepreneurs , undercharge , and premium pricing , while still creating curiosity. CONNECT WITH KELLY CONNECT WITH KELLY: Follow on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠LinkedIn Get the first code of Own Who You Are FREE Join Industry Icon

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