111: The Secret to Consistent Social Media with Kalin Sheick (Sweetwater Floral)

111: The Secret to Consistent Social Media with Kalin Sheick (Sweetwater Floral)

July 20, 2026 · 57 min

About this episode

Jenny Marks and Kalin Sheick discuss effective social media strategies for flower farmers to grow their businesses without overwhelming their lives.

If social media feels like one more thing on your never-ending flower farm to-do list, this conversation with Kalin Sheick of Sweetwater Floral is the breath of fresh air you probably need. Jenny and Kalin talk honestly about using social media to grow a flower farm business without letting it take over your life, from setting boundaries and avoiding comparison to showing your face, telling better stories, and creating content that actually helps people know, like, and trust you. This episode is packed with real talk for flower farmers building sustainable farm businesses in the messy middle of life, kids, customers, harvests, and all the dropped balls. You’ll hear practical encouragement around choosing simple content buckets, sharing authentic behind-the-scenes stories, protecting your privacy, and using social media as a tool for flower farm marketing and sales without burning yourself to a crisp. Find Kalin Online Check out her website: www.sweetwaterfloral.com Follow her on Instagram: @sweetwaterfloral Did you enjoy this episode?  Please leave a review on Apple or Spotify. Join Jenny for a FREE live training:  www.trademarkfarmer.com/training Follow Jenny on…

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