About this episode
Hank Morton discusses the evolution of Baja Bound Insurance and its impact on travel insurance in Mexico.
Hank Morton joined Baja Bound shortly after he graduated from college in the mid-90s. Between jobs, his goal was to teach himself coding while taking his father's small brick-and-mortar Mexico Driving Insurance business online. In those days, “getting online” was a big deal. The .com craze was in full swing, and after Hank figured out how to get Baja Bound online --making the process of buying coverage fast, easy, and affordable --he realized the massive potential of Bajabound.com and decided to stay with the business. “Drive-thrus are for burgers, not for insurance,” Morton says. Baja Bound Insurance became the first in the industry to let customers purchase, pay for, and print policies from home. Baja Bound remains devoted to convenience and efficiency, saving its customers valuable time at the border. Their website provides well-researched, vetted, primary-source information on coverage, visas, permits, travel tips, and destinations. It's my go-to site for sharing critical travel information with my Slow Baja Expedition guests. As the biggest (and best) in the industry, Baja Bound’s customer service is legendary. Their small, dedicated employee team is passionate about helping…
People in this episode
Guest: Hank Morton
Topics covered
- insurance
- Baja California
- travel tips
- customer service
- online business
Keywords
- Baja Bound
- insurance
- travel
- customer service
- online purchasing
Sponsors
Baja Bound Insurance
Mentioned in this episode
Organizations: Bajabound.com, La Carrera Panamericana
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