Why Generalists Get Overlooked
About this episode
Cathy discusses the importance of clear messaging in coaching and how narrowing focus can attract the right clients.
Ever tried to sell everything and ended up selling nothing? In this episode, Cathy shares the simple burger shop story that explains why clear, specific messaging makes it easier for coaching clients to say yes. You will discover why narrowing your focus does not lose clients, how the right people recognise themselves faster, and why recognition will always beat persuasion. 馃帶 Listen now and find out how to make your message easier to understand and easier to say yes to.
More episodes of Small Business Talk For Coaches With Cathy Smith
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- Stories Sell. Are you using them?
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