About this episode

The episode discusses the impact of AI search tools like ChatGPT on visibility and traffic in Australia.

Episode Description : Is Google losing ground? How much traffic are tools like ChatGPT really driving? And what does visibility look like when answers increasingly happen inside AI platforms instead of on your website? In this episode, Host James Lawrence sits down with Rocket’s Head of SEO & GEO, Joe Alder, to unpack what’s actually happening inside AI search in Australia right now. Drawing on Rocket’s latest GEO research across more than 150 Australian businesses and over one million data points, they explore how platforms like ChatGPT, Google AI Overviews, Gemini and Perplexity are reshaping visibility, influence and digital measurement for brands, and what marketers should focus on next. Watch our webinar: AI Search in Australia 2026 - How to Rank in ChatGPT & Google AI Key Takeaways: Why Google search traffic is declining even while total search activity continues to grow How AI Overviews are impacting click-through rates for brands ranking in top Google positions What Rocket’s research revealed about the overlap between Google rankings and ChatGPT visibility Why ChatGPT influences purchasing decisions far beyond the traffic it directly sends to websites The growing…

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