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Smarter Marketer

by James Lawrence

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

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Insights from recent episode analysis

Audience Interest

Estimated Reach: 30K to 100K

Listeners across platforms

Podcast Focus

Categories: business · marketing

+1 more

Publishing Consistency

Frequency: ~3-4 / Week

100+ episodes since 2022

Platform Reach

Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.

Most discussed topics

ai in marketing

b2b marketing

agency relationships

marketing performance

branding

persuasion

Brands & references

Generic platforms filtered out.

Medium Confidence

Total monthly reach

30K to 100K

Estimated from 1 chart position in 1 market.

By chart position

🇦🇺
AU · Marketing
#57
30K to 100K

Per-Episode Audience
Est. listeners per new episode within ~30 days
15K to 50K
🎙 ~2x weekly·116 episodes·Last published 1mo ago
Monthly Reach
Unique listeners across all episodes (30 days)
30K to 100K
🇦🇺100%
Active Followers
Loyal subscribers who consistently listen
9K to 30K

Market Insights

This ShowCategory Avg

No category insights available.

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Platform Distribution

Reach across major podcast platforms, updated hourly

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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.

On the show

From 16 eps

Host

James Lawrence

16 eps

Recent guests

18 across last 16 eps

Joe Alder

2 eps

Jordan Slover

1 ep

Trish McGee

1 ep

Mariano Di Lascio

1 ep

Leesa Mealing

1 ep

David Lawrence

1 ep

Lisa Macqueen

1 ep

Stuart Jaffray

1 ep

Alex Hayes

1 ep

Jules Hall

1 ep

Dr. Robert Cialdini

1 ep

Dr. Jemma King

1 ep

Dan Monheit

1 ep

Henry Innis

1 ep

Ty Heath

1 ep

Paul Sinkinson

1 ep

James Hurman

1 ep

Darren Woolley

1 ep

Recent episodes

114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementality Gets Right w. Analytic Partners’ Paul Sinkinson

Jul 14, 2026

39m 58s

113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the ‘Performance Trap’

Jun 30, 2026

39m 20s

112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3’s Darren Woolley

Jun 16, 2026

49m 13s

111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrarian

Jun 2, 2026

47m 14s

110. AI Search In Australia: Google, ChatGPT & The New Rules Of Visibility w. Rocket Agency's Joe Alder

May 19, 2026

43m 23s

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Social Links & Contact

Official channels & resources

🌐

Official Website

📡

RSS Feed

Episodes

monthly

Avg length

42m 27s

28m 16s – 56m 21s

Range

Apr 2022 – Apr 2026

Topics

ai in marketing, b2b marketing +80

Guests

Joe Alder +17 · last 16 eps

16 of 16

Date	Episode	Topics	Guests	Brands	Places	Keywords	Sponsor	Length
7/14/26	114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementality Gets Right w. Analytic Partners’ Paul Sinkinson✨	marketing measurementincrementality+4	Paul Sinkinson	Analytic PartnersRocket Agency	—	marketingdata+6	—	39m 58s
6/30/26	113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the ‘Performance Trap’✨	marketing effectivenesscreativity in marketing+3	James Hurman	Future Demand	—	performance trapfuture demand+3	—	39m 20s
6/16/26	112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3’s Darren Woolley✨	agency selectionpitch processes+4	Darren Woolley	TrinityP3Rocket Agency+1	—	agency partnermarketing+5	—	49m 13s
6/2/26	111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrarian✨	B2B marketingbrand building+3	Ty Heath	LinkedInLinkedIn B2B Institute+1	—	B2B marketingcontrarian marketer+3	—	47m 14s
5/19/26	110. AI Search In Australia: Google, ChatGPT & The New Rules Of Visibility w. Rocket Agency's Joe Alder✨	AI searchGoogle+4	Joe Alder	ChatGPTGoogle AI Overviews+3	Australia	AI searchGoogle traffic+4	—	43m 23s
5/6/26	109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. Mutinex’s Henry Innis✨	Marketing Mix ModellingAttribution+4	Henry Innis	Mutinex	—	Marketing Mix ModellingAttribution+5	—	28m 16s
4/21/26	108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover✨	agency relationshipsmarketing performance+4	Jordan Slover	Neon Ambition	—	agency partnershipmarketing+5	—	38m 20s
4/7/26	107. What Australian Influencer Research Says About Creator Marketing in 2026 w. Impact Agency’s Trish McGee✨	influencer marketingcontent creators+5	Trish McGee	Impact Agency	Australia	influencer researchcreator marketing+5	—	29m 06s
3/24/26	106. Digital Marketing in Australia in 2026 - Your Questions Answered w. Rocket Agency's Top Experts✨	digital marketingAI in marketing+4	Mariano Di LascioJoe Alder+2	Rocket Agency	Australia	digital marketingAI search+6	—	52m 48s
3/10/26	105. Building a Standout Brand in a “Boring” Category w. Cleancorp’s Lisa Macqueen✨	brandingcommercial cleaning+4	Lisa Macqueen	Cleancorp	Australia	brand influenceLinkedIn content+5	—	41m 44s
2/24/26	104. B2B Marketing in 2026: Changing Buyer Groups, AI Search, Digital-First Audiences and More w. Green Hat’s Stuart Jaffray✨	B2B marketingbuyer behavior+4	Stuart Jaffray	Green HatStarcom+1	—	B2B buyersmarketing strategy+5	—	36m 49s
2/11/26	103. The End of SXSW, the Craft of Marketing to Marketers and What’s Changing in 2026 w. Clear Hayes' Alex Hayes✨	marketing to marketersB2B communications+4	Alex Hayes	Clear HayesB&T+1	AustraliaNew Zealand+3	marketingB2B+6	—	34m 01s
1/27/26	102. Creativity That Pays Its Way: How to Link Ideas to Commercial Outcomes w. The Hallway's Jules Hall✨	creativitycommercial outcomes+5	Jules Hall	BINGEThe Hallway+3	—	creativitymarketing+5	—	40m 30s
1/13/26	From the Archives: Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing✨	persuasioninfluence+4	Dr. Robert Cialdini	Rocket AgencyInfluence: The Psychology of Persuasion+2	AustraliaAsia+1	persuasioninfluence+6	—	53m 16s
12/30/25	From the Archives: Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King✨	stress managementdecision-making+4	Dr. Jemma King	BioPsychAnalyticsAustralian Olympic Swim Team+3	—	stressdecision-making+6	—	56m 21s
12/16/25	From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Thinkerbell's Dan Monheit✨	persuasionmanipulation+4	Dan Monheit	ThinkerbellHardHat+6	—	behavioural scienceconsumer behaviour+5	—	48m 52s