Peter Semple (Depop) on Scaling Beyond Gen Z, the CMO to CEO Pipeline, and the eBay Deal
About this episode
Peter Semple discusses scaling Depop beyond Gen Z and the implications of its acquisition by eBay.
Peter Semple is CEO of Depop, the fashion resale marketplace that became one of Gen Z's most influential shopping platforms and completely changed how a new generation thinks about secondhand fashion. Peter joins Sammi to break down how Depop built a community-first brand, why the company made the surprising decision to eliminate seller fees, and what it takes to scale beyond Gen Z without losing cultural relevance. They also discuss why Peter wants Depop to become the "Nike of resale," the future of AI-powered shopping, and what the recently announced $1.2 billion acquisition by eBay means for the next chapter of the business. Plus: why Depop keeps showing up cultural moments (from rap lyrics to SNL), and what happens when superfans become employees. Follow Sammi Cohen on Instagram Subscribe to the Social Currency newsletter Follow Peter and Depop Here’s What Sammi Covers with Peter: 00:00 Peter Semple’s Social Currency 02:14 Partner Message: Mercury for Personal03:36 From Copywriter to CEO05:49 What Google Creative Lab Taught Him About Brands08:04 Leaving Google for a Startup10:13 How Sneakers Led Him to Depop11:58 Why Depop Hires Its Own Users 14:34 Partner Message: Rula 15:49…
Sponsors
Mercury, Rula, Bilt, Shopify
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