What I'm Really Building: Why I Chose Community Over Content | CEO Diary

What I'm Really Building: Why I Chose Community Over Content | CEO Diary

July 18, 2026 · 8 min

About this episode

Michelle Thames discusses her decision to prioritize community over content in her business strategy.

In this CEO Diary episode, Michelle Thames shares the vision behind her evolving business and why she's choosing to build community over simply creating content. She takes listeners behind the scenes of her events, partnerships, agency, and upcoming conference to reveal how meaningful relationships create lasting business opportunities.

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