Why I Stopped Trying to Build an Audience | The Power of Community Over Followers

Why I Stopped Trying to Build an Audience | The Power of Community Over Followers

July 13, 2026 · 8 min

About this episode

Michelle Thames discusses her shift from focusing on follower count to valuing community and networking for business growth.

In this episode of Social Media Decoded, Michelle Thames shares the mindset shift that completely changed how she approaches social media, networking, and business growth. After years of chasing followers and viral moments, she realized the real opportunities weren't coming from her follower count—they were coming from the rooms she was creating.

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