Applying AI to Marketing and Business: Lessons From the Trenches

Applying AI to Marketing and Business: Lessons From the Trenches

From Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

June 12, 2026 · 42 min

About this episode

Michael Stelzner and Ali Kelly discuss their experiences using AI in marketing and business over 2.5 years.

What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business. Guest : Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety   Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Michael Stelzner

Guest: Ali Kelly

Topics covered

  • AI in marketing
  • business lessons
  • media company
  • customer data
  • resource kit
  • daily news curation

Keywords

  • AI
  • marketing
  • business
  • customer data
  • resource kit
  • daily news
  • training

Mentioned in this episode

Organizations: Social Media Examiner

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