Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Je...
AI overview.Michael Stelzner is the founder of Social Media Examiner, a leading resource in the digital marketing space known for its insights and education on social media…
Insights from recent episode analysis
On the show
- AJ Wilcox3 eps
- Chelsea Peitz3 eps
- Liron Segev3 eps
Also: Keenya Kelly, Jay Schwedelson, Tara Zirker, Caleb Kruse, Ben Heath, Shana Lynn Bresnahan, Chris Penn, Rachel Woods, Hilary Billings, Will McTighe, John Scott, Ali Kelly, Kasey Brown, Ty Myers, Nick Theriot, Sam Piliero, Derral Eves
Audience Interest
- social media strategies
- marketing trends
Podcast Focus
- navigating marketing challenges
- improving marketing effectiveness
Publishing Consistency
- weekly episodes since 2012
- 736 total episodes
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 3 signals.
Built from
By chart position
- 🇺🇸United States · MarketingHOME#2372K to 381K
- 🇮🇳India · Marketing#430K to 159K
- 🇰🇷South Korea · Marketing#412K to 64K
- 🇦🇺Australia · Marketing#108.0K to 42K
- 🇮🇩ID · Marketing#57.3K to 39K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
175K to 926K🎙 ~2x weekly·757 episodes·Last published 6d ago - Monthly Reach
Unique listeners across all episodes (30 days)
350K to 1.9M🇺🇸41%🇮🇳17%🇰🇷7%+15 more - Active Followers
Loyal subscribers who consistently listen
193K to 1.0M47K real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/22/26 | The Secrets of Human Behavior Applied to Social Ads | Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey.Why Behavioral Science Matters for Social Ads: Recall, Not Just ConversionsDecide How to Deliver the Ad Message Using the Valence and Intensity ModelDecide Who the Ad Targets Using the Three-Self Model Instead of AvatarsDecide Where the Ad Fits in the Customer Journey Using the Messy Middle ModelGuest: Sarah Levinger | Show Notes: socialmediaexaminer.com/741Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | 43m 26s | ||||||
| 10/15/26 | Making Instagram Reels Easier, Faster & Scalable | Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less timeHow to Make Instagram Reels Faster Without Sacrificing QualityHow to Use the Instagram Edits App as a Reels Production WorkspaceHow to Analyze Instagram Reels Performance With Edits InsightsHow to Optimize an Instagram Profile Grid With Pinned Posts and Tagged ContentHow to Use Automatic Reels Translations to Reach New AudiencesGuest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/740Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | 45m 12s | ||||||
| 10/8/26 | YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers | Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.Opening With a Banger Hook and Building IntrigueThe Nudge Forward: YouTube Script Structure That Keeps Viewers WatchingGenerating Engagement That Builds Trust and ReachEnding in Momentum to Drive Binge-WatchingGuest: Adam Ivy | Show Notes: socialmediaexaminer.com/739Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | 43m 32s | ||||||
| 10/1/26 | How to Use AI on LinkedIn While Sounding Human | Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn.The Ideation-Expertise-Polish Model for AI-Assisted ContentLinkedIn's AI-Powered Live Stream ToolsLinkedIn's AI Ad Creative Tools and the Variation TrapLinkedIn Video Format and Aspect Ratio PerformanceLinkedIn Comments as a Strategic Growth ChannelLinkedIn Posting Frequency and Timing That Maximizes EngagementGuest: AJ Wilcox | Show Notes: socialmediaexaminer.com/738Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | 42m 26s | ||||||
| 9/24/26 | Why Unpolished Reels Win: An Instagram Growth Strategy for Business | Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers.Why Unpolished Content Outperforms Polished Production on InstagramFind the Intersection of Expertise and EnthusiasmUse Identity-Based Hooks to Stop the ScrollWrite Hooks Built on Specificity and PerspectiveVisual and Editing Techniques That Boost Reel RetentionTest Reels Content With Instagram Trial Reels Before Publishing to the FeedGuest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/737Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | 46m 34s | ||||||
| 9/17/26 | Meta Wants to Run More of Your Marketing — But Should They? | Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually DoesThe Andromeda Algorithm and Why Creative Diversity Is Now the Competitive LeverHow the AI-Enhanced Pixel and Product Catalogs Change the Data GameUsing Meta AI at Meta.ai for Account Analysis and StrategyMeta Business Agent and the Rise of AI-Powered Customer InteractionsGuest: Tara Zirker | Show Notes: socialmediaexaminer.com/736Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | 42m 35s | ||||||
| 9/10/26 | YouTube algorithmcontent strategy+3 | Derral Eves | Social Media ExaminerYouTube+2 | — | YouTube strategyaudience engagement+3 | — | 49m 14s | ||
| 9/3/26 | TikTok adsAI tools+3 | Melissa Laurie | Agentic HubSymphony Creative Studio+3 | — | TikTok adsAI tools+3 | — | 41m 07s | ||
| 8/27/26 | video contentaudience relationships+3 | Daryn Strauss | Social Media ExaminerApple Podcasts+1 | — | video seriesstorytelling+3 | — | 45m 19s | ||
| 8/20/26 | Instagram featuressmall business marketing+4 | Elizabeth Marberry | Social Media ExaminerInstagram+2 | — | Instagramengagement+5 | — | 44m 25s | ||
| 8/13/26 | Instagram marketingbusiness growth+3 | Ellen Mackenzie | Social Media Examiner | — | Instagram strategycontent conversion+5 | — | 51m 59s | ||
| 8/6/26 | LinkedIn featurescollaborative posts+5 | AJ Wilcox | LinkedInSocial Media Examiner | — | LinkedIncollaborative posts+5 | — | 41m 22s | ||
| 7/30/26 | Instagram growthlead generation+3 | Katelyn Rhoades | Social Media Examiner | — | Instagramcarousels+5 | — | 47m 15s | ||
| 7/23/26 | YouTube marketingTV viewers+4 | Liron Segev | Social Media ExaminerYouTube+2 | — | YouTubemarketing strategy+5 | — | 43m 16s | ||
| 7/16/26 | LinkedIn contentcontent strategy+3 | Kasey Brown | Social Media Examiner | — | LinkedIncontent writing+3 | — | 46m 33s | ||
| 7/9/26 | Instagram featuressocial media marketing+4 | Chelsea Peitz | InstagramInstagram Stories+2 | — | Instagram updatesmarketing approach+4 | — | 42m 49s | ||
| 7/2/26 | YouTube growthmonetization strategies+3 | Ty Myers | Social Media Examiner | — | YouTube channelaudience trust+3 | — | 44m 45s | ||
| 6/25/26 | Facebook AdsAI tools+3 | Nick Theriot | MetaFacebook+1 | — | Facebook AdsAI tools+3 | — | 43m 59s | ||
| 6/18/26 | eCommerceFacebook Ads+3 | Sam Piliero | Social Media Examiner | — | Facebook AdseCommerce+3 | — | 43m 26s | ||
| 6/12/26 | AI in marketingbusiness lessons+4 | Ali Kelly | Social Media Examiner | — | AImarketing+5 | — | 42m 29s | ||
| 6/11/26 | TikTok marketingcontent creation+3 | Keenya Kelly | TikTok SymphonyTikTok Search Hub+2 | — | TikTokcontent creation+5 | — | 41m 07s | ||
| 6/4/26 | LinkedIn marketingcontent creation+3 | Will McTighe | Social Media Examiner | — | LinkedIncontent funnel+3 | — | 45m 34s | ||
| 5/28/26 | LinkedIn algorithmcontent strategy+3 | AJ Wilcox | Social Media ExaminerLinkedIn | — | LinkedInalgorithm+5 | — | 45m 10s | ||
| 5/21/26 | YouTube Shortsmarketing techniques+3 | John Scott | Social Media Examiner | — | YouTube Shortshooks+4 | — | 42m 43s | ||
| 5/14/26 | YouTube toolscontent creation+3 | Liron Segev | YouTube ShortsAI-Powered Effect Maker+3 | — | YouTube toolscontent creation+3 | — | 47m 11s | ||
| 5/7/26 | short-form videospsychological principles+3 | Hilary Billings | Social Media ExaminerApple Podcasts+1 | — | short-form videosattention+3 | — | 45m 47s | ||
| 4/30/26 | Instagram marketingcontent optimization+3 | Chelsea Peitz | Edits appSocial Media Examiner+1 | — | Instagram toolscaption links+3 | — | 45m 35s | ||
| 4/23/26 | conversionsemail marketing+4 | Jay Schwedelson | Social Media Examiner | — | conversionsemail list growth+3 | — | 45m 18s | ||
| 4/16/26 | Facebook changescontent reach+4 | Tara Zirker | MetaFacebook+2 | California | Facebookcontent creation+6 | — | 42m 10s | ||
| 4/9/26 | AI in advertisinguser-generated content+3 | Caleb Kruse | Social Media Examiner | — | AI advertisingUGC video ads+3 | — | 42m 45s | ||
| 4/2/26 | LinkedInAI tools+3 | AJ Wilcox | LinkedInChatGPT+1 | — | LinkedInAI tools+3 | — | 42m 14s | ||
| 3/26/26 | Facebook adsInstagram ads+4 | Ben Heath | Social Media ExaminerMeta | — | Facebook adsInstagram ads+5 | — | 47m 02s | ||
| 3/19/26 | TikTok marketingbusiness accounts+3 | Keenya Kelly | Social Media ExaminerTikTok | — | TikTokbusiness account+3 | — | 42m 59s | ||
| 3/12/26 | customer experiencecustomer retention+3 | Shana Lynn Bresnahan | Social Media Examiner | — | customer experienceretention+5 | — | 44m 09s | ||
| 3/5/26 | Instagram marketingsocial media strategy+4 | Chelsea Peitz | Social Media ExaminerInstagram | — | Instagramreels+3 | — | 46m 55s | ||
| 2/26/26 | AI in marketingfuture of work+3 | Chris PennRachel Woods | Social Media ExaminerApple Podcasts+1 | — | AImarketing jobs+3 | — | 43m 19s | ||
| 2/19/26 | YouTube toolsAI video creation+4 | Liron Segev | YouTubeSocial Media Examiner+2 | — | YouTubeAI tools+4 | — | 42m 55s | ||
Showing 37 of 757
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Michael Stelzner is the founder of Social Media Examiner, a leading resource in the digital marketing space known for its insights and education on social media strategies. With a focus on marketing excellence, Stelzner's expertise positions him as a trusted authority in the industry. The Social Media Marketing Podcast, launched in 2012, is unique for its weekly format that features in-depth interviews with top marketing professionals. The show covers a wide range of topics, including emerging trends, effective strategies, and actionable tips, all aimed at helping marketers navigate the complexities of the digital landscape. With an estimated audience of over 250,000 listeners, the podcast attracts marketers seeking to enhance their skills and adapt to the rapidly evolving marketing environment. Listeners gain valuable insights that empower them to implement innovative techniques and improve their marketing effectiveness.
By the numbers
- Total followers: 391K
- Total plays: 23M
- Total reviews: 1.5K
Platforms
TuneIn
- Followers: 122
Castbox
- Followers: 45K
- Plays: 1.0M
- Reviews: 61
YouTube
- Subscribers: 344K
- Views: 22M
- Videos: 1.3K
Podcast App
- Followers: 1.5K
- Reviews: 1.4K
Find them online
Audience
adults
Key insights
What the show covers
- navigating marketing challenges
- improving marketing effectiveness
- discovering new strategies
- adapting to industry changes
Audience interests
- social media strategies
- marketing trends
- expert interviews
- actionable marketing tips
Platform reach
- available on major podcast platforms
- show notes on official website
- growing audience base
- engagement through social media
Publishing consistency
- weekly episodes since 2012
- 736 total episodes
- 13 years of content
- reliable weekly schedule
Chart history for Social Media Marketing Podcast
Peaked at #3 in AE, top 10 in 11 of 50 tracked markets, currently #3 in AE.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| AE | — | #3 | #3 | — |
| South Korea | — | #4 | #4 | — |
| India | — | #4 | #4 | — |
| TH | — | #4 | #4 | — |
| ID | — | #5 | #5 | — |
| New Zealand | — | #7 | #7 | — |
| RO | — | #8 | #8 | — |
| MY | — | #9 | #9 | — |
| Australia | — | #10 | #10 | — |
| HU | — | #10 | #10 | — |
| KE | — | #10 | #10 | — |
| HK | — | #11 | #11 | — |
| Finland | — | #12 | #12 | — |
| Italy | — | #13 | #13 | — |
| VN | — | #13 | #13 | — |
| Canada | — | #14 | #14 | — |
| France | — | #15 | #15 | — |
| PH | — | #17 | #17 | — |
| PT | — | #18 | #18 | — |
| NG | — | #19 | #19 | — |
Chart Positions
50 placements across 45 markets.
Chart Positions
50 placements across 45 markets.