The Science of Attention: Creating Short-Form Videos People Won't Skip

The Science of Attention: Creating Short-Form Videos People Won't Skip

May 7, 2026 · 46 min · Episode 717

About this episode

In this episode, Hilary Billings shares how to create engaging short-form videos using psychological principles.

Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos. How to Apply the Science of Attention to Your Short-Form Video Strategy Connection: The Two-Fold Foundation Reputation: The Authenticity Formula Emotion: The Engine That Makes Content Spread How to Develop Each Short-Form Video Guest : Hilary Billings | Show Notes : socialmediaexaminer.com/717 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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