Vodafone on scaling the human touch when your product is invisible | Cassia Colling | Vodafone
About this episode
Cassia Colling from Vodafone discusses the importance of the human touch in marketing invisible products.
You can't hold up connectivity the way you hold up an outfit or a coffee. So what does the human touch actually look like when your product can't be seen or touched? Cassia Colling, Social Lead at Vodafone Three, joins SocialChain's Chelsea Noronha to talk creators, comments and culture. It's a conversation about staying relevant to everyone without losing what makes a brand feel like itself, and what AI means for all of it. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com .
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