Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 10 chart positions in 10 markets.
By chart position
- 🇬🇧GB · Marketing#1025K to 30K
- 🇳🇱NL · Marketing#1531K to 10K
- 🇸🇪SE · Marketing#1781K to 10K
- 🇵🇱PL · Marketing#4110K to 30K
- 🇲🇾MY · Marketing#4810K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
16K to 66K🎙 ~2x weekly·315 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
32K to 132K🇬🇧23%🇵🇱23%🇲🇾23%+7 more - Active Followers
Loyal subscribers who consistently listen
13K to 53K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHosts
Recent guests
Recent episodes
SOCIAL IN SIX [105]
Jun 22, 2026
Unknown duration
Owning Owned: Why organic is the power play of a unified marketing strategy with Tinder, Primark and Channel 4
Jun 15, 2026
Unknown duration
SOCIAL IN SIX [104]
May 18, 2026
17m 17s
How loveholidays Is Challenging the Travel Category by Thinking Creativity-First | Jasmine Dye, loveholidays
May 11, 2026
34m 05s
SOCIAL IN SIX [103]
Apr 20, 2026
20m 03s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | ![SOCIAL IN SIX [105] episode artwork](https://static.libsyn.com/p/assets/c/f/b/4/cfb4d6fb48f4710ed959afa2a1bf1c87/SocialMinds_Artwork_New-20260619-m55ehxxhms.png) SOCIAL IN SIX [105] | On this episode of Social in Six, strategy lead Chelsea Noronha returns to the studio with Mil to break down all the latest need-to-know headlines from the world of social. This time, that includes three updates from Meta, including the launch of community-focused app Forum, a familiar Series feature for Reels, and new research that says discovery is increasingly happening through social. Elsewhere, Reddit has added video replies to comments, Instagram is testing profile interests to help personalise recommendations and LinkedIn looks set to expand creator-led paid events. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. | — | ||||||
| 6/15/26 |  Owning Owned: Why organic is the power play of a unified marketing strategy with Tinder, Primark and Channel 4 | Organic gets written off every few years. Too slow. Too hard to measure. But for Tinder, Primark and Channel 4, owned content is anything but an afterthought. In this panel, SocialChain's Eve Young sat down with Madeline Riley, and Aaron Gillies to unpack how organic has become a creative engine for cultural relevance, community connection and smarter paid decisions. From repeatable formats to reactive comments, pressure tests to IRL moments engineered for the feed, the session proved that the best organic strategies build the brand, shape the work and tell you what people actually care about. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. | — | ||||||
| 5/18/26 | ![SOCIAL IN SIX [104] episode artwork](https://static.libsyn.com/p/assets/1/6/6/a/166ad32b9ca18f3bd959afa2a1bf1c87/SocialMinds_Artwork_1x1_New-20260515-v6r4ofd140.png) SOCIAL IN SIX [104]✨ | social media updatesmarketing strategies+4 | Rachel Lea | MetaInstagram+3 | London | social mediaInstagram updates+5 | — | 17m 17s | |
| 5/11/26 |  How loveholidays Is Challenging the Travel Category by Thinking Creativity-First | Jasmine Dye, loveholidays✨ | challenger mindsetsocial media strategy+5 | Jasmine Dye | Book What You Loveloveholidays+1 | — | loveholidayssocial media+6 | — | 34m 05s | |
| 4/20/26 | ![SOCIAL IN SIX [103] episode artwork](https://static.libsyn.com/p/assets/5/1/e/2/51e2e1acf3f19a8a16c3140a3186d450/SocialMinds_Artwork_1x1_New-20260420-c63hocqn5t.png) SOCIAL IN SIX [103]✨ | social media updatesmarketing strategies+3 | Mil | MetaInstagram+3 | — | social mediaMeta updates+5 | — | 20m 03s | |
| 4/8/26 |  How Primark Is Turning Store Colleagues Into Creators To Take Their Global TOV Local | Maria Duncan, Social Media and Community Management Officer, Primark✨ | employee-generated contentsocial media strategy+3 | Maria DuncanChelsea Noronha | PrimarkSocialChain | — | Primarksocial media+5 | — | 54m 55s | |
| 3/16/26 | ![SOCIAL IN SIX [102] episode artwork](https://static.libsyn.com/p/assets/d/6/3/7/d637e66b3b751a7f16c3140a3186d450/SocialMinds_Artwork_1x1_New.png) SOCIAL IN SIX [102]✨ | social media newsadvertising+3 | Taylor Mitchell | MetaTikTok+2 | — | Meta AITikTok Local feed+3 | — | 16m 51s | |
| 2/16/26 |  How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg✨ | creator partnershipsinfluencer strategy+3 | Nancy Dales | KopparbergSocialChain | — | Kopparbergcreator partnerships+3 | — | 43m 09s | |
| 1/19/26 | ![SOCIAL IN SIX [101] episode artwork](https://static.libsyn.com/p/assets/d/c/5/7/dc578f8f5b50f3d2d959afa2a1bf1c87/SocialMinds_Artwork_New-20260116-6ahphcccc2.png) SOCIAL IN SIX [101]✨ | social media updatesAI image controversy+3 | Emily Harrison | InstagramYouTube+1 | — | social mediaAI controversy+4 | — | 18m 54s | |
| 1/5/26 |  How Argos turned nostalgia into social currency | Aimée Scanlon, Social Media Lead, Argos✨ | social media marketingnostalgia marketing+3 | Aimée Scanlon | ArgosCurrys | — | Argossocial media+5 | — | 48m 20s | |
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| 12/10/25 |  What Pinterest Predicts 2026 Says About the Future of Trends | Louise Foley, Director of Marketing, Europe – Pinterest✨ | trend forecastingsocial media marketing+3 | Louise Foley | PinterestSocialChain+1 | — | Pinterest Predictstrends 2026+3 | — | 57m 58s | |
| 11/18/25 | ![SOCIAL IN SIX [100] episode artwork](https://static.libsyn.com/p/assets/0/b/f/1/0bf1ea8ff891ec9216c3140a3186d450/SocialMinds_Artwork_New-20260120-dgcx44ysta.png) SOCIAL IN SIX [100]✨ | social media updatesAI tools+4 | Rachel Lea | SoraAI tools+5 | — | social mediaInstagram+4 | — | 17m 41s | |
| 10/27/25 |  SocialChain x Primark: Behind the work | Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's bold social-first strategy with Primark's Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution, we lift the lid on the work and the wins that put community at the heart of the brand, and how collective creativity turned one of fashion's biggest names into a cultural conversation starter. Get in touch at socialminds@socialchain.com. | — | ||||||
| 10/20/25 | ![SOCIAL IN SIX [099] episode artwork](https://static.libsyn.com/p/assets/c/a/1/4/ca14e2decf429e9f16c3140a3186d450/SocialMinds_Artwork_New-20260120-rx9rmomzw2.png) SOCIAL IN SIX [099] | On this episode of Social in Six, SocialChain strategist Chelsea Noronha returns to the studio to help Mil break down social's biggest updates. They cover Meta's ad-free subscription tier launching in the UK, plus the news that Instagram is trialling opening the app to the full-screen Reels feed. They also discuss two updates from Facebook, including keyword search suggestions for Reels, and the platform's rising popularity as a news source. Finally, they cover TikTok Travel Ads and YouTube's AI tool that generates alternate endings for Shorts. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. | — | ||||||
| 10/6/25 |  Why Bold Social Creative Is Always Worth The 'Risk' | Aaron Gillies, 4Studio, Channel4 | Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Still, most organisations are more fearful of perceived backlash than ever before - but not Channel4. As the 'alternative' UK broadcaster with shows that range from Virgin Island to Trump V The Truth, the nature of its programming opens doors for the nature of its marketing. In this episode, 4Studio's senior content strategist Aaron Gillies tells all. Whether it's sending Handmaids in full regalia to parade The Palace of Westminster a week after Roe Vs Wade was overturned, or letting mischievous Yorkshire teens take over your socials and post things like "Channel4 is for people who belong in a nursing home", this broadcaster is no stranger to bold tactics. Is its reputation risked or ruined? No. Far, far, far from it.Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. | — | ||||||
| 9/15/25 | ![SOCIAL IN SIX [098] episode artwork](https://static.libsyn.com/p/assets/e/f/6/1/ef61735486759a82d959afa2a1bf1c87/SocialMinds_Artwork_New-20260120-22lp1ssayy.png) SOCIAL IN SIX [098] | On this week's trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear lookback on the trends that are dominating social right now – and the trends to come. They dissect Pinterest's autumn trends report, YouTube's digital culture recap, and talk about the trends they think will sustain in 2025. They also break down the hottest new updates, like Instagram adding new analytics, a Reels linking feature and considering screenshots as a measurable metric; plus TikTok quietly implementing a hashtag limit and Reddit's Pro Organic playbook. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. | — | ||||||
| 9/8/25 |  How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV | For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. Sharing the solution to that challenge is Erina Jones, director of social media and social AVOD at UKTV, part of the award-winning BBC Studios. Erina delves into why consolidating UKTV's owned channels made for a stronger brand, the secret to a perfect TV show cutdown for social, and how data helps the team convert passionate communities into loyal brand fans. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. | — | ||||||
| 8/18/25 | ![SOCIAL IN SIX [097] episode artwork](https://static.libsyn.com/p/assets/6/9/5/d/695d5a231efb0d8cd959afa2a1bf1c87/SocialMinds_Artwork_New-20260120-03bosxrrpa.png) SOCIAL IN SIX [097] | On this week's episode of Social in Six, The Fifth's account manager Chiara Yeomans joins Mil in the studio. They're talking about the updates that have social marketers talking, including Instagram finally launching Reposts, YouTube beating out ITV to become the 2nd most-watched channel in the UK; and the hottest influencer marketing trends set to continue in 2025. They also cover Meta's new tips for Advantage+ campaigns; a familiar collab post feature from YouTube; and TikTok's reported Engaged Session feature that lets you retarget website visitors without a tracking pixel. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. | — | ||||||
| 8/11/25 |  How to Build a Paid Social Strategy Around Real Audience Behaviour | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain | Mindsets matter more than metrics. In episode two of The Media Lift Effect, Eve Young returns with Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack how brands can apply the model across audience, creative, media, and measurement. From auditing assets to making use of AI tools like AudienceGPT, this episode shows how to build strategy around real behaviour, not outdated personas. Creative becomes your targeting, organic becomes your testbed, and measurement becomes the bridge between brand and performance. If you want a social strategy that works with the algorithm, not against it — this is where to start. 🔗 Get the full framework in the whitepaper: https://www.socialchain.com/social-minds/insights/the-media-lift-effect/%E2%86%97 | — | ||||||
| 8/5/25 |  What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain | Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect, a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change. They explore the new realities of rising CPMs, fractured attention, and misleading last-click attribution. And introduce a smarter model built for how people move through social: aligning creative, media, and measurement to reduce waste and lift performance. From creator content to dwell time, organic signals to data-driven attribution — this is your reset on what effective social performance really looks like. 🔗 Download the full whitepaper: https://www.socialchain.com/social-minds/insights/the-media-lift-effect/%E2%86%97 | — | ||||||
| 7/14/25 | ![SOCIAL IN SIX [096] episode artwork](https://static.libsyn.com/p/assets/f/8/d/f/f8df94ad01b1e95716c3140a3186d450/SocialMinds_Artwork_New-20260120-3vj1p6m95i.png) SOCIAL IN SIX [096] | On this week's episode of Social in Six, senior creative Eve Young is back with Mil in the studio. Together, they recap the top headlines from social, including Bulletin Boards, TikTok's answer to Broadcast Channels; Instagram and TikTok developing connected TV apps; and YouTube's new shoppable stickers for Shorts. They also discuss Meta's plan to train chatbots to send follow-up messages unprompted; X making advertisers literally pay by the pixel, and Reddit's new Recommendations tool. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. | — | ||||||
| 6/30/25 |  How Dr. Oetker Cooked Up Its Content Strategy for Culture & Loyalty | Josephine Keller, Dr. Oetker | Dr. Oetker is a brand that has a place in every household's cupboards, but it's also found its place on everybody's social feeds - particularly for its baking category. Today's guest is Josephine Keller, Dr. Oetker's head of digital marketing, and she joins us to share how the brand has successfully built out its in-house social production capabilities, what the power of both UGC & EGC has been for them (and when to use each) and why old cult classic Facebook Groups is still worth the investment. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. | — | ||||||
| 6/16/25 | ![SOCIAL IN SIX [095] episode artwork](https://static.libsyn.com/p/assets/b/a/7/b/ba7b96d19f5b14cb16c3140a3186d450/SocialMinds_Podcast_Artwork-20250616-tkt63drp02.jpg) SOCIAL IN SIX [095] | This week, Mil is joined by The Fifth's associate creative director Joel Newman to break down the need-to-know headlines from the world of social. This time, they're discussing a suite of new ad tools from both TikTok and Meta, LinkedIn's new First Impressions Ads and a promising update on Instagram's trial Reels. We also cover Pinterest's midyear trends report and, finally, unpack a WPP Media report that says creators are set to generate more revenue than traditional media channels this year. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com. | — | ||||||
| 6/2/25 |  Procurement, Pitches and Partnerships: Why Chemistry Still Counts | Tina Fegent | Procurement isn't just about cost-cutting anymore. It's about chemistry, collaboration and long-term value. That's the message from this week's guest, Tina Fegent – one of the UK's first marketing procurement specialists and a leading voice in agency-client relationships. In this episode, we explore how procurement has evolved from tactical to strategic, why "fit over flash" matters in pitches, and how agencies can build lasting partnerships with brands. Tina also shares her take on the future of social media, the role of AI in marketing, and what makes campaigns like Holland & Barrett's Strong for Life resonate beyond the scroll. Whether you're agency-side, brand-side or somewhere in between, this one's packed with practical insight on how to pitch better, partner smarter and plan for what's next. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com | — | ||||||
| 5/28/25 |  Introducing Brave Talk: the brand-new podcast from the team at Brave Bison. | The Brave Bison team sit down to decode what's next — from search and social to technology and experience. No jargon. No fluff. Just unfiltered insights, bold opinions, and the real stories behind the strategies shaping growth today. Whether you're scaling campaigns or rethinking the funnel, if it moves the needle — we're talking about it. Hit follow to be the first to listen to Decoding Discovery — a two-part series diving into how AI and social are reshaping the way people search, discover, and decide. Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/brave-talk-podcast/id1813356507 Listen on Spotify: https://open.spotify.com/show/6PrZpvQgYz9qqylkF20N7u | 0m 16s | ||||||
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Chart Positions
10 placements across 10 markets.
Chart Positions
10 placements across 10 markets.