CircleK eMobility Journey Towards Effective Cross-functional Value Streams (Eduardo da Silva, Guro Fladvad Størdal)

CircleK eMobility Journey Towards Effective Cross-functional Value Streams (Eduardo da Silva, Guro Fladvad Størdal)

From Software Architektur im Stream by Eberhard Wolff

March 18, 2026

About this episode

The episode discusses Circle K's eMobility journey and the importance of cross-functional value streams for sustainable growth.

This episode was streamed live from Agile meets Architecture conference. In this episode, we discuss the multi-year journey of Circle K’s eMobility organization as it scales to support growth from Norway to European and global markets. The eMobility organization began as a small team focused on validating the electric vehicle (EV) charging business in Norway. However, due to its success, it quickly had to shift from “validating to scaling” and expand to various countries and multiple products in an industry that is still in development. Throughout the episode, Eduardo and Guro will share valuable “mistakes”, lessons learned, experiments, methods, and practices we have employed during this journey. We will particularly emphasize the importance of breaking down functional silos within the organization as a means to support sustainable scaling. Initially, we focused on overcoming the Product and Technology silos. Still, in time, we went further to develop truly cross-functional value streams, also involving and continuously engaging with marketing, sales, operations, and other disciplines, with the goal of defining the best ways to support the activities necessary for rapid and…

People in this episode

Host: Eberhard Wolff

Guests: Eduardo da Silva, Guro Fladvad Størdal

Topics covered

  • eMobility
  • cross-functional teams
  • scaling organizations
  • electric vehicle charging
  • continuous improvement
  • Domain-driven Design
  • Team Topologies

Keywords

  • eMobility
  • Circle K
  • electric vehicles
  • cross-functional value streams
  • scaling
  • Agile
  • continuous improvement

Mentioned in this episode

Organizations: Circle K

Places: Norway, European, global

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