S6 E12: Sorting through Beef Quality Assurance: Its Evolution, Impact and Future
About this episode
The episode discusses the evolution and impact of the Beef Quality Assurance program and its role in building consumer trust in beef production.
Consumer trust doesn't happen by accident. It’s built through the everyday decisions cattle producers make to care for their animals and produce high-quality beef. In this episode, we sit down with Josh White, Senior Executive Director of Producer Education & Sustainability for the National Cattlemen's Beef Association, to discuss the evolution of the Beef Quality Assurance (BQA) program, how it helps communicate producers’ commitment to doing things the right way, and how its impact is m...
People in this episode
Guest: Josh White
Mentioned in this episode
Organizations: National Cattlemen's Beef Association, California Cattlemen's Association
More episodes of Sorting Pen: The California Cattleman Podcast
- S6 E14: Sorting through the story behind Sustainable Beef, a producer-owned packing plant
- S6 E13: Sorting through CCA's Cattle-PAC strategy
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