About this episode

Dr. Kieva Hranchuk joins Kristin Constable to discuss the psychological factors influencing buyer decisions and how to create a better buying experience.

In this episode of The Soulful CEO Podcast, Dr. Kieva Hranchuk, an Ivy League-trained behavioral scientist and buyer behaviour expert, joins Kristin Constable to explore the psychology behind why buyers say yes and why, even when your offer is exactly what someone needs, they still walk away. Together, they break down the science of decision-making and how you can architect a buying experience that moves your ideal clients from aware to enrolled without manipulation, pressure, or convincing. What You'll Hear Why losing a sales conversation usually has nothing to do with your offer, your price, or your ability to sell and what behavioral science says is actually happening The problem with the traditional marketing funnel and why it skips the psychological states buyers actually move through before they feel safe saying yes What resonance really means in sales (and why being "relatable" is one of the worst pieces of advice on the internet) How to build trust by showing your process, not just your results, and why this matters more now than it ever has The difference between authentic urgency and the manufactured scarcity tactics that repel the exact buyers you want Why reciprocity…

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