Soulful CEO Podcast

Marie Nyman is a paid ads strategist and mentor who helps coaches and online business owners create scalable sales systems using paid advertising. Her clients across multiple industries have achieved up to 10x return on ad spend, added multi-five figures to their monthly revenue, and built evergreen funnels that consistently bring in ideal clients without relying solely on organic content. In today’s episode, Marie joins me to break down why some coaches and consultants scale to $50K, $80K, and even $100K months while others stay stuck despite posting consistently and delivering incredible client results.Marie shares a real “ad horror story” and explores why so many entrepreneurs waste money on ads that bring in low-quality leads who never convert. Marie explains the biggest mistakes people make with lead campaigns, why freebie funnels often fail, and the two major factors that can completely derail results.We also dive into the difference between warm and cold audiences, and the importance of offer positioning. Marie also shares why low-ticket offers often outperform free offers when it comes to attracting buyers instead of freebie seekers.Marie also shares her thoughts on AI-generated copy, why so many ads feel generic and disconnected, and how business owners can use AI strategically without losing their authentic voice.Join us today as we dive into ad strategy for coaches, low-ticket funnels, audience targeting, cold traffic conversion, organic vs. paid growth, retargeting ads, offer positioning, AI in marketing, long-term business scaling, and much more.Connect with Marie Nyman:Instagram: @marienymanofficialJoin Amplify: Marie's ads mastermindConnect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.coWant more conversations like this in real-time?Join KNOWN— Kristin’s free community for ambitious Soulful CEO’s who are building legacy-level businesses. It’s where we go deeper into the strategies, mindset shifts, and identity work it takes to create a body of work and business that you become known for.

In this episode of The Soulful CEO Path, Andrea Barr, career coach for parents and host of The All Figured Out Podcast, joins Kristin Constable to explore the nuanced—and often polarizing—conversation around work-life balance vs. work-life integration. Together, they unpack what it truly means to design a life and business that supports your definition of success, especially as a parent, entrepreneur, or multi-passionate leader.Kristin and Andrea go head to head in this conversation to bring fresh insight into what it means to have it all, how to create space for what matters most, and why the idea of “balance” is more personal and flexible than we think.Whether you're building your business alongside parenting, craving more freedom in your calendar, or trying to make sense of your own version of success—this episode invites you to redefine your rhythm, your way.Episode Highlights:Work-Life Balance vs. Integration: Kristin and Andrea dive into the myth of balance and explore why the traditional conversation around work and life separation may not serve modern entrepreneurs.Creating Rhythms Over Routines: Discover how moving from rigid routines to flexible rhythms can bring more harmony to your days.The Power of Constraints: How becoming a parent forced Andrea to focus, cut the fluff, and build a business aligned with her energy and priorities.The Case for Niche: Andrea and Kristin talk about the power of specificity in business—and why narrowing your focus can lead to deeper impact and fuller expression.Listen & Subscribe:🎧 Apple Podcasts🎧 SpotifyConnect with Andrea Barr:Website: www.andreabarr.comInstagram: @allfiguredoutandreaConnect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.coJoin our free Telegram space for ambitious, soul-led women HERE

In this episode of The Soulful CEO Path, Nicole Crone, Business Coach and Co-Founder of My Aligned Purpose, joins host Kristin Constable to explore how purpose, profit, and personal alignment intersect to create a business that actually works. Nicole shares her story of transitioning from her job as a teacher into entrepreneurship and what she’s learned about embodying your authority, building brand integrity, and staying aligned with your vision—even as things evolve.Together, Kristin and Nicole dive into practical strategies for building a purpose-driven business that supports freedom, financial success, and long-term sustainability. Whether you're starting out or scaling up, this conversation is packed with empowering insights for soul-centered leaders who want to grow a business that reflects their deeper why.Episode Highlights:Redefining Purpose: Nicole shares her lived definition of purpose and how it informs her work and daily choices as a business owner.Expert vs. Authority: The surprising mindset shift that helped Nicole stop chasing credentials and start showing up as the leader she is.Using Story as a Brand Anchor: Why storytelling matters more than ever—and how to decide what story to share (even if you have many).AI, Brand Voice & Staying Relevant: Nicole and Kristin unpack the evolving landscape of online business, including how AI tools fit into authentic brand growth.Building a Business That Evolves With You: Nicole shares her take on alignment vs. ease, and how she stays grounded in business even when it gets challenging.What It Means to Be a Soulful CEO: Nicole offers a powerful reminder that being a CEO is a decision—and infusing soul into that leadership is the game-changer.Listen & Subscribe:→ Apple Podcasts: Soulful CEO Path on Apple→ Spotify: Soulful CEO Path on SpotifyConnect with Nicole Chrone:→Website:https://www.myalignedpurpose.com/ →Instagram: @myalignedpurposeConnect with Kristin Constable:→Instagram: @kristinconstable→Website: www.soulfulceo.co Join our free Telegram space for ambitious, soul-led women HERE

In this episode of The Soulful CEO Path, Jody Edgar, CEO of Sunbowl, joins Kristin Constable to explore how to build a strong remote team and culture—and why getting this right is essential for scaling a service-based business. With over two decades of entrepreneurial experience, Jody shares his journey from solopreneur to leading a high-performance, remote-first company that thrives on trust, autonomy, and values-aligned talent.Together, they dive into practical strategies for creating performance-based roles, transitioning from contractors to employees, and designing a team culture that supports both freedom and high-quality execution. Whether you're just starting to hire or thinking about how to scale your team with integrity, this episode will show you how to lead like a Soulful CEO and build a business that’s both people-powered and process-driven.Episode Highlights:From Freelancer to CEO: Jody shares his evolution from a one-man show to leading a team-first business with global reach.Why Remote Teams Work (When Built Right): The mindset shift and systems needed to attract top-tier remote talent.Performance Over Presence: How Sunbowl uses output-based metrics to create a high-performing culture without micromanagement.Hiring for Values, Not Just Skills: Why attitude beats aptitude when building a team that sticks.The Contractor-to-Employee Shift: What changed (and improved) when Jody moved his top contractors into full-time roles.Sustainable Scaling: The constraints and rhythms Jody has put in place to grow his team with clarity, not chaos.Culture in a Virtual World: Simple but powerful rituals to build team connection and engagement—even across time zones.This episode is a must-listen for any founder ready to move beyond hustle and build a team that runs with (and for) you.🎧 Listen & Subscribe:Apple PodcastsSpotifyConnect with Jody Edgar: YouTube | Expert by Monday CommunityConnect with Kristin:Instagram: @kristinconstableLinkedIn: Kristin ConstableWebsite: www.soulfulceo.coJoin our free Telegram space for ambitious, soul-led women HERE

In this episode of The Soulful CEO Path, Samantha Burmeister, founder of Nomad Copy, joins host Kristin Constable to break down what makes copy truly effective and why so many entrepreneurs struggle to create messaging that converts. As a conversion-focused copywriter with a background in sales, Samantha shares her insights on how to write compelling, client-centered copy that builds trust, sells with integrity, and positions you as an authority.This conversation gets into the biggest mistakes entrepreneurs make in copywriting (hint: it’s not about being clever—it’s about clarity), how to balance ethical sales with strong messaging, and why shifting from scarcity-driven marketing to values-driven storytelling is the key to attracting aligned, high-value clients.If you want to create sales pages, emails, and brand messaging that resonate deeply and convert effortlessly, this episode is packed with practical, actionable strategies that will change how you approach your copy forever.Episode Highlights:Why Most Copy Falls Flat – Samantha shares the most common mistakes entrepreneurs make and how to write copy that speaks directly to your ideal client.The “Hero vs. Guide” Framework – How positioning your client as the hero and yourself as the trusted guide will instantly make your messaging more compelling.The Ethics of Selling – Why fear-based and scarcity marketing is losing its effectiveness—and how to sell powerfully without manipulating your audience.How to Write Copy That Converts – A simple 3-column framework to move your audience from problem-aware to taking action.The Role of Storytelling in Sales – How to integrate personal brand values and storytelling into your copy without sounding generic.What It Means to Be a Soulful CEO – Samantha shares her philosophy on aligned marketing, brand voice, and creating impact-driven messaging.Listen & Subscribe Here:🎧 Apple Podcasts: Soulful CEO Path on Apple🎧 Spotify: Soulful CEO Path on SpotifyConnect with Us:📲 Follow Kristin on Instagram: @kristinconstableWebsite: www.soulfulceo.coJoin our free Telegram space for ambitious, soul-led women HERE📲 Connect with Samantha: Nomad Copy Website | Instagram: @nomad.copyJoin Samantha’s Copy on Demand Membership – Get live feedback on your copy and master client-winning messaging inside her upcoming membership launch in April! Join the Waitlist HereLoved this episode? Don’t forget to subscribe, leave a review, and share it with a fellow entrepreneur!

In this episode of The Soulful CEO Path, host Kristin Constable breaks down why every coach, consultant, and industry expert needs an ownable body of work to stand out in a saturated market. If you feel like a hidden gem—packed with expertise but struggling to translate that into becoming the go-to leader in your space—this episode is for you.Kristin dives into the three key success secrets behind crafting a signature method that positions you as an authority, simplifies your sales process, and unlocks high-level opportunities. She also shares real client success stories and introduces a powerful 90-minute workshop designed to help you build and scale your signature method using AI tools.If you’re ready to move from being the best-kept secret in your industry to the sought-after expert, don’t miss this episode.Episode Highlights:The Expert Problem – Why being great at what you do isn't enough if you can’t clearly articulate your process and results.The Power of a Signature Method – How defining a repeatable and ownable system sets you apart from the competition and builds instant trust with your audience.Success Secret #1: Authority Positioning – How having a clear, structured framework establishes credibility and makes your offers easier to sell.Success Secret #2: A Framework for Scaling – Why breaking down your expertise into a structured methodology simplifies growth and improves client results.Success Secret #3: The Path to High-Level Opportunities – How turning your signature method into workshops, courses, or programs opens doors to premium offers and speaking engagements.Live Masterclass Opportunity – Kristin introduces her 90-minute AI-powered workshop to help you build your signature method and turn it into a high-converting masterclassListen & Subscribe Here:Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644Spotify: https://open.spotify.com/show/6gikK5edGojscMK6eENk0G?si=d74304189a624143Connect with Kristin:Instagram: @kristinconstableLinkedIn: Kristin ConstableWebsite: www.soulfulceo.coJoin our free Telegram space for ambitious, soul-led women HERESign Up for the Signature Method Workshop – Get access to the next FREE live workshop here!Get the Masterclass Bundle – Grab the plug-and-play templates, tools, and swipe files!