About this episode

Bob Shami interviews Gregory Hirschhorn about Too Lost's innovative approach to music distribution for independent artists.

In this episode of SoundBreaker, host Bob Shami sits down with Gregory Hirschhorn, Co-Founder and CEO of Too Lost, one of the fastest-growing music distribution and rights management platforms serving independent artists and labels worldwide. Gregory shares his journey into the music industry, the inspiration behind founding Too Lost, and how the company is challenging traditional distribution models with a technology-first approach designed for today's music ecosystem. The conversation explores the rapid evolution of music distribution, the ongoing consolidation within the industry, and how streaming has fundamentally changed music consumption. Gregory discusses why independent artists have unprecedented opportunities to build successful careers and explains how monetization increasingly follows audience engagement across digital platforms. Bob and Gregory also dive deep into the impact of artificial intelligence on music creation, catalog valuation, rights management, and business analytics. They examine both the opportunities and challenges AI presents for artists, labels, and music companies navigating an increasingly competitive marketplace. Additional topics include the…

People in this episode

Host: Bob Shami

Guest: Gregory Hirschhorn

Topics covered

• music distribution
• independent artists
• technology in music
• artificial intelligence
• music industry trends
• audience engagement
• live music

Keywords

• music distribution
• independent artists
• Too Lost
• artificial intelligence
• streaming
• audience engagement
• music industry

Mentioned in this episode

Organizations: Too Lost

More episodes of SoundBreaker

• Harmonizing Humans and Machines: The Next Era of Music Creation · July 9, 2026 · 39 min

Explore listener stats, chart rankings, contacts and more on the SoundBreaker podcast page.