SoundBreaker

In this episode of SoundBreaker, host Bob Shami sits down with Gregory Hirschhorn, Co-Founder and CEO of Too Lost, one of the fastest-growing music distribution and rights management platforms serving independent artists and labels worldwide.Gregory shares his journey into the music industry, the inspiration behind founding Too Lost, and how the company is challenging traditional distribution models with a technology-first approach designed for today's music ecosystem.The conversation explores the rapid evolution of music distribution, the ongoing consolidation within the industry, and how streaming has fundamentally changed music consumption. Gregory discusses why independent artists have unprecedented opportunities to build successful careers and explains how monetization increasingly follows audience engagement across digital platforms.Bob and Gregory also dive deep into the impact of artificial intelligence on music creation, catalog valuation, rights management, and business analytics. They examine both the opportunities and challenges AI presents for artists, labels, and music companies navigating an increasingly competitive marketplace.Additional topics include the growth of live music, fan engagement strategies, private equity's influence on music catalogs, leadership lessons from building a technology company, and Gregory's vision for the future of Too Lost and the broader music industry.Whether you're an independent artist, label executive, entrepreneur, investor, or music industry enthusiast, this episode delivers valuable insights into the trends shaping the future of music monetization, distribution, and artist success.Gregory Hirschhorn : https://www.linkedin.com/in/gregory-hirschhorn-1a8359267/ | gregory@toolostrecords.com Too Lost : https://toolost.com/

“We wanted fans to feel like they’re inside the music.”In this episode of SoundBreaker, host Bob Shami sits down with guests Ornagh Lynch and Ben Dawson, the visionary minds behind immersiv.es. Together, they explore how music, technology, and XR converge to reshape nightlife and live entertainment. From Ben’s beginnings as a choir boy to his leap into electronic music, to Ornagh’s early projects blending fashion and sound, their journeys reveal how creativity fuels innovation. Discover how live streaming gigs around the world sparked the idea for immersiv.es—a platform that transforms clubs, concerts, and festivals into unforgettable, fully immersive experiences. Learn how collaboration, XR storytelling, and cutting-edge music technology are setting a new standard for modern audiences seeking connection, creativity, and next-level nightlife.Ornagh Lynch: https://www.linkedin.com/in/ornagh/Ben Dawson: https://www.linkedin.com/in/bendawson/Immersive.es : https://immersiv.es/

"If you can’t tell your own story, someone else will."In this episode of SoundBreaker, we sit down with Joe Gallo, founder of Catch Buzz, to explore the art and science of music branding. Joe shares his journey into the music industry, revealing how his passion for connection, culture, and lifestyle shaped his work with artists.From the importance of a unique brand story to the role of innovation, technology, and AI in the evolving music landscape, Joe offers practical advice for independent artists looking to stand out. He highlights why branding isn’t just about visuals—it’s about building a deep emotional connection with your audience.We also dive into how music, fashion, and lifestyle industries intersect, the challenges artists face in a siloed industry, and why community and collaboration are essential for long-term success. Whether you’re an artist, manager, or music enthusiast, this episode will inspire you to think beyond the sound and into the brand world.Visit our guest’s website: https://catchbuzz.co/Contact our guest: josephwgallo@gmail.com | https://www.linkedin.com/in/joe-gallo-3a322851/

In this episode of SoundBreaker, host Bob Shami sits down with Andrew Schiffman—music industry veteran and former MTV executive—who has helped shape the sound of generations. From major labels to today’s indie explosion, Andrew shares an insider’s look at how the music business has evolved in the digital age.We explore the rise of independent artists and how curated playlists have become essential for exposure. Schiffman also breaks down the role of artificial intelligence in music discovery and curation, and why nostalgia is making a comeback in physical formats.Beyond music, Andrew discusses how CrossFit and fitness have enhanced his mental clarity and focus—fueling his ability to stay sharp in an ever-evolving industry. Whether you’re an artist, curator, or just love music, this episode delivers valuable insights on where the industry is heading and how technology continues to shape it.Visit our guest’s website: https://sociatap.com/shiftynyc/ Contact our guest: https://www.linkedin.com/in/andrew-schiffman/ | andrew1.schiffman@gmail.com

In this episode of Soundbreaker, Australian-born country music artist Shea Fisher shares her compelling journey from growing up in a rodeo family to becoming a chart-topping country singer in Australia and breaking into the U.S. music scene. Shea reflects on falling in love with country music in 1990s Texas and the whirlwind success of her debut album, which featured four #1 hits. But the road wasn’t always smooth—after signing with a U.S. label, she faced a major setback when it suddenly shut down. Instead of giving up, Shea chose to stay in Nashville, focus on songwriting, and embrace the path of an independent artist. Tune in as she discusses the shifting landscape of the music industry, the power of authenticity, and what she’s working on now—including new singles and music videos. This episode is packed with insights for aspiring musicians and fans of country music alike.Visit our guest’s website: https://sheafisher.com/Contact our guest: https://www.instagram.com/sheafishermusic/, https://www.tiktok.com/@sheafishermusic, https://www.facebook.com/sheafisher

In this episode of Soundbreaker, host Bob Shami sits down with jazz vocalist and flamenco dancer Andy James to explore her unconventional path from flamenco stages in Australia to jazz clubs in Las Vegas. Andy opens up about her early influences, her artistic evolution, and the making of her latest album, Happy People, a bold fusion of flamenco passion and jazz improvisation.They also delve into broader conversations about the global jazz scene, the increasing independence of artists in today's music industry, and how AI in music may (or may not) shape the future. A strong advocate for creative ownership, Andy discusses running her own label, Lecoque Records, and why she believes writing your own songs is more vital than ever. Whether you're a jazz enthusiast, an indie artist, or just curious about where music is heading, this episode is a must-listen.Visit our guest’s website: https://andyjames.com/Contact our guest: andyjamesjazz@gmail.com

In this episode of Soundbreaker, host Bob Shami interviews Jaclyn O’Connell, Owner and Principal Strategist at Bittersweet Media, and Founder & Artist Manager at Good Grief Mgmt Co.Jaclyn shares her inspiring journey from retail work to becoming a trailblazer in artist-first music management. With a deep commitment to empowering independent artists, she discusses the emotional labor of being a modern manager, the power of community, and how platforms like TikTok are reshaping music discovery.You’ll hear valuable insights on digital marketing, cold-email networking, setting up LLCs, and why today’s music careers demand both creativity and business savvy. This is a must-listen for anyone navigating the independent music scene—from aspiring artists to industry vets.Visit our guest’s website: https://www.bittersweet.media/ Contact our guest: https://www.linkedin.com/in/jaclynsouth/ https://www.instagram.com/jaclyn_oconnell/https://www.instagram.com/bttrsweet_media/