The Future Is UGC: How Artists Can Win in the Digital Music Economy

The Future Is UGC: How Artists Can Win in the Digital Music Economy

From SoundBreaker by Bob Shami

November 5, 2025 · 47 min · Episode 128

About this episode

Bob Shami interviews Joshua Kennedy about how artists can succeed in the digital music economy through User Generated Content.

In this episode of Soundbreaker , host Bob Shami sits down with Joshua Kennedy , Team Lead at FUGA , to unpack the fast-evolving world of User Generated Content (UGC) in the music industry. With years of experience across YouTube , VEVO , and digital rights management, Joshua offers a masterclass on how artists can thrive in the digital age. From understanding Content ID and music monetization to avoiding common pitfalls when setting up artist channels, this episode dives deep into the realities of today’s online music economy. Joshua also sheds light on Meta’s monetization tools , the ongoing challenges of fraud prevention , and the often-overlooked opportunities hidden in UGC ecosystems. Whether you’re an independent musician , a label manager , or simply curious about the business of music, this conversation provides practical insights into how to protect your work, grow your audience, and maximize your revenue across platforms like YouTube and VEVO .

People in this episode

Host: Bob Shami

Guest: Joshua Kennedy

Topics covered

  • User Generated Content
  • music industry
  • digital music economy
  • artist monetization
  • Content ID
  • fraud prevention
  • UGC ecosystems

Keywords

  • User Generated Content
  • music monetization
  • Content ID
  • digital rights management
  • independent musician
  • artist channels
  • fraud prevention
  • Meta monetization tools

Mentioned in this episode

Organizations: FUGA, YouTube, VEVO, Meta

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