From vision to value: the no-bullshit guide to scaling with success
About this episode
Phil Rose interviews Alex MH Smith about the importance of understanding the true purpose of a business and how to effectively scale it.
TLDR: In this straight-talking episode, Phil Rose sits down with Alex MH Smith to ask one crucial question: Do you really know what your business is for? Most business owners don’t. And that’s a problem. Alex breaks down why many leaders get strategy completely backwards—and how to flip the script by cutting through complexity, embracing difference, and reverse-engineering a business model that truly delivers. What you’ll learn: · Why being better isn’t enough— being different is the real game changer. · How to find the sweet spot between “too niche” and “too broad.” · Why purpose fuels effective strategy—and how to stop confusing it with marketing. · Where most strategies fall down (and how to build one that sticks). · How to identify where your business won’t work—and use that as a strength. Quote we loved: “Lean into the cringe and stop trying to be cool. That’s not the way to make money.” – Alex MH Smith This episode is a masterclass in clarity, differentiation, and purpose-led thinking. Packed with honest insights and practical steps, it’s a must-listen for founders who want to scale smart, sell confidently, and stand out without selling out . ‘How did we get to the point…
People in this episode
Host: Phil Rose
Guest: Alex MH Smith
Topics covered
- business strategy
- scaling
- differentiation
- purpose-driven business
- leadership
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- Confidence in Transformation: Mastering Change Management Techniques with Karen Ball and the ADKAR Advantage
- Don't Grow Broke; Grow Focused – How to Scale a Business Sustainably
- Enough is enough: Breaking Free from the Emptiness of Success with Dr Sharon Spano
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