Catching fire: What goes viral and why? With Jonah Berger, PhD
About this episode
Jonah Berger, PhD, explores the psychological factors that influence why certain ideas and trends go viral while others fade away.
Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and anger; whether online and offline sharing differ; and what his research can tell us about the spread of misinformation. Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Guests: Jonah Berger, PhD, Jonah Berger
Topics covered
- viral trends
- psychology of sharing
- word of mouth
- misinformation
- social currency
Keywords
- viral
- psychology
- word of mouth
- social currency
- misinformation
- awe
- anger
Mentioned in this episode
Organizations: American Psychological Association
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