About this episode

This episode discusses how the Wilkes-Barre/Scranton Penguins increased ticket sales by simplifying the buying process.

Send us Fan Mail Most teams think they have a traffic problem… but it’s actually a buying experience problem. In this episode, Jeremy sits down with Brian Coe of the Wilkes-Barre/Scranton Penguins to break down how simplifying the ticket purchase process led to a 22% increase in sales and a 111% jump in conversions through FEVO. If you want more fans to actually complete their purchase, this is a must-listen. Key Topics Covered Why simplifying your buying process can outperform any mark...

People in this episode

Host: Jeremy Neisser

Guest: Brian Coe

Topics covered

• ticket sales
• buying experience
• sports marketing
• fan engagement
• conversion rates

Keywords

• ticket purchase
• sales increase
• marketing strategy
• fan mail
• sports teams

Mentioned in this episode

Organizations: Wilkes-Barre/Scranton Penguins, FEVO

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