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From 17 epsHost
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Recent episodes
170 - Group Sales 101 — Great Reps Place Groups
Jun 18, 2026
13m 56s
169 - Group Sales 101 — Part 2 Apply Friction Test to Your Outreach
Jun 16, 2026
17m 16s
168 - Group Sales 101 — Part 1- Personalization Wins Group Sales
Jun 12, 2026
13m 32s
167 - The Real Value of Outsourcing Your Marketing (The Hidden Cost of Doing Everything In-House)
Jun 4, 2026
14m 42s
166 - How Do You Know If Your Agency Is Actually Good?
May 29, 2026
13m 01s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/18/26 | 170 - Group Sales 101 — Great Reps Place Groups | Send us Fan Mail Most group sales reps are order takers. The buyer asks for a date, the rep says yes, and the marquee game ends up at 55% capacity while groups scatter across midweek nights with no draw. In Episode 170 of the Sports Marketing Machine Podcast, Jeremy Neisser closes out the Group Sales 101 series by breaking down the most strategic piece of the puzzle: building an A / B / C game calendar before the season starts, leading every conversation with marquee dates, and using groups a... | 13m 56s | ||||||
| 6/16/26 | 169 - Group Sales 101 — Part 2 Apply Friction Test to Your Outreach | Send us Fan Mail The same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, just a different channel. In Part 2 of the Group Sales 101 series, Jeremy Neisser walks through the four-question friction test for cold outreach, the caveman test that exposes a hard-to-read email in 10 seconds, and a real-world rewrite that tripled one rep's response rate without changing the offer. Practical, tactical, and ready to apply... | 17m 16s | ||||||
| 6/12/26 | 168 - Group Sales 101 — Part 1- Personalization Wins Group Sales✨ | group salespersonalization+4 | — | — | — | group salespersonalization+5 | — | 13m 32s | |
| 6/4/26 | 167 - The Real Value of Outsourcing Your Marketing (The Hidden Cost of Doing Everything In-House)✨ | outsourcingmarketing+5 | — | — | — | outsourcingmarketing+5 | — | 14m 42s | |
| 5/29/26 | 166 - How Do You Know If Your Agency Is Actually Good?✨ | agency evaluationmarketing metrics+3 | — | — | — | agency performancemarketing evaluation+4 | — | 13m 01s | |
| 5/23/26 | 165 - You’re Behind Pace — Now What?✨ | pacing reportdiagnosing problems+3 | — | — | — | pacing trackermarketing strategy+3 | — | 33m 46s | |
| 5/14/26 | 164 - The “Always / Never” Customer Service Starter List✨ | customer servicefan experience+3 | — | — | — | customer servicefan experience+3 | — | 17m 09s | |
| 5/7/26 | 163 - Why Your Fan Experience Fails Without Consistency (And How to Fix It)✨ | fan experienceconsistency+3 | — | — | — | fan experiencecustomer service+3 | — | 12m 28s | |
| 4/30/26 | 162 - How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy✨ | ticket salesbuying experience+3 | Brian Coe | Wilkes-Barre/Scranton PenguinsFEVO | — | ticket purchasesales increase+3 | — | 46m 36s | |
| 4/23/26 | 161 - Connected Marketing: What It Actually Looks Like with Tom Rupp✨ | connected marketingsports teams+5 | Tom Rupp | Revelocity Sports | — | connected marketingsports marketing+5 | — | 46m 36s | |
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| 4/16/26 | 160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)✨ | mergersports marketing+3 | — | Sports Marketing MachineRevelocity Sports | — | mergersports marketing+3 | — | 13m 19s | |
| 4/8/26 | 159 - Should You Get Rid of Your Ticket Office? The Pros, Cons, and What Teams Need to Consider✨ | ticket officedigital ticketing+3 | — | — | — | ticket officedigital tickets+3 | — | 18m 48s | |
| 4/3/26 | 158 - The Theme Night Framework That Actually Works✨ | theme nightsticket revenue+3 | — | — | — | theme night frameworkticket sales+3 | — | 15m 47s | |
| 3/25/26 | 157 - What Your Group Renewal Rate SHOULD Be — And Why They Don’t Come Back✨ | group renewal rateretention strategies+3 | — | — | — | group renewalretention+3 | — | 23m 47s | |
| 3/20/26 | 156 - Pros / Cons of Doing Trade Deals with Your Marketing✨ | trade dealssports marketing+3 | — | — | — | trade dealssports teams+3 | — | 25m 47s | |
| 3/17/26 | 155 - Game Entertainment 101 - How Great Teams Design Crowd Energy✨ | game entertainmentcrowd energy+3 | — | Sacramento Kings | — | game entertainmentcrowd energy+3 | — | 17m 33s | |
| 3/8/26 | 154 - How to Make Your Group Sales Page Easier to Buy From✨ | group salescognitive load+3 | — | Fan Mail | — | group ticket salescognitive load+4 | — | 15m 25s | |
| 2/28/26 | 153 - Selling Merchandise on Amazon — The Pros, Cons & Hidden Tradeoffs for Sports Teams✨ | merchandise salesAmazon as a sales channel+5 | — | Amazon | — | sports teamsmerchandise+5 | — | 27m 12s | |
| 2/21/26 | 152 - Why More Reach Didn’t Mean More Ticket Sales (And What Actually Fixes It)✨ | ticket salessocial media reach+4 | — | — | — | ticket salessocial reach+5 | — | 23m 17s | |
| 2/15/26 | 151 - Why Your Meta Ad Creative Isn’t Built to Scale (And What to Fix) | Send us Fan Mail If you're still running one “hero ad” and hoping it scales, you're already behind. In this episode, Jeremy breaks down why Meta’s evolving algorithm has made single-creative campaigns obsolete—and why sports teams must shift from building one good ad to building a creative system. You’ll learn how to structure multiple angles around one game, how to think in buyer motivations (not demographics), and how to create a “creative menu” that actually drives ticket sales. Key Topics... | 16m 40s | ||||||
| 2/7/26 | 150 - How to Track Marketing When Meta’s Reports Tell a Different Story | Send us Fan Mail If you’re spending money on Meta ads but don’t fully trust the numbers… you’re not crazy. In this episode, Jeremy Neisser breaks down why Meta’s reporting often doesn’t match ticketing reality—and what sports teams should track instead. You’ll get a simple, no-nonsense framework for measuring marketing performance using real revenue, not modeled guesses. Key Topics Covered Why Meta’s reports and your ticketing software rarely line upWhat Conversion API (CAPI) actually does—an... | 24m 26s | ||||||
| 1/31/26 | 149 - What Is P-Max? (And When Agencies Use It to Hide Weak Strategy) | Send us Fan Mail Performance Max (P-Max) is showing up in more agency proposals—but most teams don’t fully understand what they’re buying. In this episode, Jeremy Neisser breaks down what P-Max actually is inside Google Ads, why it sounds so attractive to sports teams, and how it’s often used to hide weak or undefined marketing strategy. You’ll learn when P-Max can help, when it hurts, and the critical questions teams should ask before letting automation take the wheel. Key Topics Cover... | 18m 04s | ||||||
| 1/26/26 | 148 - Allocating Budget to Lead Generation | Send us Fan Mail In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the often-overlooked aspect of lead generation in sports marketing. He emphasizes the importance of allocating a portion of the marketing budget to grow the fan database, rather than solely focusing on immediate ticket sales. Neisser outlines effective strategies for lead generation, including involving sponsors, creating compelling offers, and implementing follow-up plans. He also provides insi... | 22m 45s | ||||||
| 1/17/26 | 147 - Meta Ad Strategies That Work in 2026 | Send us Fan Mail Meta ads didn’t “break” — they evolved. In this episode, Jeremy explains (in plain English) what actually changed inside Meta over the last few months and why the old playbook of tight targeting, lookalikes, and lots of small campaigns no longer works. If you’re trying to sell more tickets in 2026, this episode gives you a clearer, simpler framework built around creative, behavior, and momentum — not guesswork. Key Topics Covered Why Meta Platforms knows less about fans — and... | 17m 18s | ||||||
| 1/10/26 | 146 - 13 Marketing Predictions for 2026 | Send us Fan Mail Marketing predictions are everywhere—but most don’t help sell tickets. In Episode 146, Jeremy Neisser shares 13 practical marketing predictions for 2026, filtered through one question: does this sell more tickets, or is it busy work? This episode focuses on controlling the buying moment, personalization, signal-based marketing, and why the revenue loop replaces the funnel. Key Topics Covered Personalization as a ticket-sales differentiatorCreative as the new media buyerSignal... | 30m 19s | ||||||
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