SIMPLi: Sarela Herrada and Matt Cohen
From Starting Small by Cameron Nagle
May 29, 2026 · 44 min · Episode 275
About this episode
Sarela Herrada and Matt Cohen discuss their journey in creating SIMPLi, a pantry brand focused on traceability and regenerative agriculture.
Long before SIMPLi hit shelves at Whole Foods, Sprouts, Erewhon, and Wegmans, Sarela and Matt were traveling globally working directly with farmers to source regenerative organic ingredients and rebuild transparency at the root level of food production. What started as a sourcing mission eventually became SIMPLi — a pantry brand focused on traceability, regenerative agriculture, and proving that better food systems can scale without cutting corners. In this episode, Sarela and Matt break down how they built relationships with farming communities around the world, why most consumers have no idea where their pantry staples actually come from, and what it takes to create a mission-driven food brand in a category dominated by massive incumbents. Make sure to check them out at: https://eatsimpli.com Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup Follow Starting Small…
People in this episode
Host: Cameron Nagle
Guests: Sarela Herrada, Matt Cohen
Topics covered
- food production
- regenerative agriculture
- transparency
- entrepreneurship
- sourcing
- food systems
Keywords
- SIMPLi
- regenerative organic ingredients
- food transparency
- entrepreneurship
- pantry brand
Sponsors
Terramor Outdoor Resort
Mentioned in this episode
Organizations: SIMPLi, Whole Foods, Sprouts, Erewhon, Wegmans
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